Be Gone, Big Bags—Anne Hathaway Just Started NYFW With a Tiny Purse
Our take

The pendulum is swinging. For a considerable period, the fashion landscape, particularly during New York Fashion Week, has been dominated by the "Big Bag" trend – oversized totes and shoulder bags seemingly designed to carry an entire life. The recent sighting of Anne Hathaway opting for a diminutive purse at the start of NYFW signals a potential shift, a quiet rebellion against the maximalist accessory trend. It’s a welcome development, especially considering the broader movement towards understated elegance and a rejection of overt displays of wealth that we’ve been observing. This isn't simply about a single celebrity’s choice; it reflects a deeper cultural desire for refinement and a return to intentionality in personal style. As we've noted previously, [The Chicest People I Know Shop at Cos, Reformation, and J.Crew—19 Items on Their Fall Shopping List] often prioritize quality and timelessness over fleeting trends, and this shift in bag size aligns perfectly with that ethos. The emphasis is moving away from utility-driven excess and towards a more curated, considered aesthetic.
The rise of the "Big Bag" was, in part, a practical response to the demands of a fast-paced, always-on lifestyle. Carrying a laptop, notebooks, chargers, and an assortment of other essentials necessitated a larger carrying capacity. However, as we increasingly prioritize experiences over possessions, and as technology allows us to streamline our lives, the need for such enormous bags diminishes. Furthermore, the ubiquity of oversized bags began to feel less like a statement and more like a uniform, diluting the impact of individual style. This is where Hathaway’s choice resonates – it’s a subtle act of differentiation, a quiet declaration of individuality. The unexpected color she chose only amplifies the effect, demonstrating a confidence in her personal style that doesn’t require shouting. The current focus on micro-trends, like the striking [Sunglass Nails Were All Over the Diane von Furstenberg Runway—And Officially My Favorite Fall Manicure Trend], also highlights a desire for small, impactful details rather than overwhelming statements. It's a move towards intentionality in all aspects of presentation.
The broader implications extend beyond just handbags. This shift reflects a larger cultural conversation about consumption, sustainability, and the desire for a more mindful lifestyle. The relentless pursuit of "more" has given way to a growing appreciation for "less," and that translates into a preference for smaller, more thoughtfully designed items. It’s about quality over quantity, and about expressing personal style through subtle details rather than blatant displays of status. This aligns with the ongoing revitalization of classic brands and styles, as evidenced by the renewed interest in heritage fashion houses and the enduring appeal of timeless silhouettes. We're seeing a move away from fast fashion and towards investment pieces that are meant to last, both in terms of durability and aesthetic appeal. The creative direction at DVF, as highlighted in [For Henry Zankov, DVF Is a Homecoming], also signals a return to a more refined and elegant aesthetic, further reinforcing this broader trend.
Ultimately, Anne Hathaway’s seemingly small choice has the potential to spark a larger stylistic evolution. Will the "Tiny Bag" become the new "Big Bag"? It's too early to say definitively. However, the underlying desire for understated elegance, intentionality, and a rejection of excess is undeniable. The question now is: how will designers and consumers alike respond to this shift, and will this trend lead to a more sustainable and thoughtfully curated approach to fashion overall?
New York Fashion Week is just getting started, and yet it has already become a Big Bag Convention. While editors, industry insiders, and influencers zoom from one runway show to the next, the street style circuit shows no shortage of bottomless shoulder styles. That's why it was so surprising to see Anne Hathaway with a tiny purple purse in tow on September 9, the eve of NYFW.
For Hathaway, Fashion Month began at the unveiling of "auruBOROS—Urban Memory and Collective Dream," Bulgari's first public art installation in the country. The pregnant star's longtime stylist, Erin Walsh, dressed her in an airy gown from McQueen's Fall 2026 fashion show.
The sweetheart neckline became its only structured design detail, and even that was buried beneath layers of floating chiffon. Better yet, the goddess-like strapless style (which could've been leftover from The Odyssey press tour) complemented the color trend that her novelty purse tapped into.

The jewelry brand ambassador didn't just frost herself in Bulgari bling. Her top-handle bag, the "Serpenti Cuore 1968," was on loan from the Italian label's catalog, too. Just big enough to carry her phone and lipstick, it prioritized fashion over function.

Once inside the celebrity-beloved Boom Boom Room, Hathaway finished her first NYFW 'fit of the season with a Bulgari Serpenti Pendant Necklace, diamond bangles and earring studs, metallic gold sandals by Aquazzura, and a red-hot lip and manicure (a subtle take on the red-and-purple color combination trend).
Is the Bulgari bag an unusual choice for NYFW? Perhaps, but not for Hathaway. During The Odyssey press tour, she stepped outside her black-bag comfort zone with a moss green Valentino DeVain, a linen-and-leather Prada Bonnie, and more.
Maybe Fall 2026 fashion shows from Celine, Area, Balenciaga, and CFCL inspired Hathaway to add a purple purse to her roster. Violet, lavender, raspberry, periwinkle, and amethyst clutches painted the runways purple.




So, while you look to Coach, Tory Burch, Kallmeyer, and more NYFW favorites to determine the It color for Spring 2027 slings, upgrade your autumn accessories collection with the Hathaway-approved pieces below.
Shop Little Purple Purses Inspired by Anne Hathaway
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