Bella Hadid's Babydoll Dress From Dôen Proves It's One of Summer's Easiest Trends
Our take

The resurgence of the babydoll dress, exemplified by Bella Hadid's recent embrace of Dôen’s Julia Dress, feels less like a fleeting trend and more like a gentle recalibration of summer style. It's a softening, a move away from the hyper-exposé and aggressively-cut silhouettes that have dominated recent seasons. This isn't about shock value; it's a return to a quieter, more considered femininity. The fact that this particular dress falls under the $300 mark further democratizes the trend, making it accessible beyond the realm of high fashion exclusivity, a welcome shift in a landscape often characterized by unattainable ideals. We’ve been seeing a broader leaning towards effortless elegance this season too; as evidenced by the popularity of The Only Pants Chic Women Are Wearing More Than Jeans, Capris, and Kick-Flare Trousers This Summer, demonstrating a desire for pieces that feel both polished and practical.
The enduring appeal of Dôen, and this particular aesthetic, lies in its ability to evoke a sense of nostalgic romance, drawing inspiration from vintage silhouettes and a distinctly Californian sensibility. It’s a world away from the stark minimalism that previously reigned supreme, offering instead a layered, slightly bohemian feel. This isn’t about mimicking a specific era; it’s about distilling the essence of those styles—the delicate florals, the soft fabrics, the gently flowing lines—and translating them into a contemporary context. The choice of Hadid, a style icon known for her ability to effortlessly blend high and low, further cements the babydoll dress's place within the broader fashion conversation. It’s a look that feels both inherently feminine and undeniably cool. Interestingly, the transition from summer to fall is already prompting discussions about footwear; with articles like I Did a Deep Dive and Can Confirm That This Is the Summer-to-Fall Shoe Trend That'll Replace Sandals highlighting a shift towards more substantial styles, indicating a desire for pieces that can bridge the seasonal divide with ease.
Beyond the immediate trend of the babydoll dress itself, its popularity signals a larger shift in consumer preferences. There's a growing rejection of fast fashion’s relentless cycle of fleeting trends, and a desire for pieces that feel more timeless, more considered, and more personally meaningful. The Dôen brand, with its commitment to sustainable practices and a focus on quality craftsmanship, embodies this ethos perfectly. It's a brand that fosters a sense of community and connection, appealing to women who value authenticity and self-expression over fleeting trends. This echoes the broader cultural conversation around conscious consumption and a move away from the performative aspects of fashion, favoring instead a more grounded and intentional approach to style. We’re seeing this reflected in other areas too, like the desire for swimwear that prioritizes both aesthetics and ethical production, as discussed in If You Want to Look Like the Most Stylish Person on the Beach, Wear These Exact Bikini Colours, demonstrating a growing awareness among consumers about the impact of their choices.
Ultimately, the rise of the babydoll dress—and the broader aesthetic it represents—points towards a future of fashion that is both romantic and responsible. It's a future where femininity is celebrated in all its forms, without resorting to clichés or exploitation. It’s a future where style is less about chasing trends and more about cultivating a personal aesthetic that feels authentic and empowering. The question now is: will this gentle, romantic sensibility continue to evolve, and how will designers adapt to meet the growing demand for clothing that is both beautiful and ethically produced? Or will the pendulum swing back towards more overtly provocative styles, and what will be the driving forces behind that shift?
I wouldn't be surprised if Dôen designed its summer styles with Bella Hadid in mind. For her most recent Instagram post, the model and fan of the L.A. label wore the under-$300 Julia Dress, which blended boho-chic florals with the girly babydoll dress trend. This screams Bella Hadid-core to me.
Everything about Hadid's off-duty mountainous photoshoot made me yearn for a getaway, but especially her sold-out Dôen dress. It'll take some planning to recreate her idyllic backdrop, but luckily for me, the L.A. label's cap-sleeve Julia silhouette is still available, though in a different print.
To finish her Pinterest-worthy look, Hadid slipped on a peony pink headband and what seemed to be shearling-lined Ugg boots. The cult-collected slippers kept her comfy after wearing cowboy boots on repeat.

Instead of the red and coral roses from Hadid's look, the Julia dress that's currently available features yellow-and-blue dahlias and a butter yellow lace trim. Similar shapes worn by Olivia Rodrigo, Kaia Gerber, Sabrina Carpenter, and Blackpink's Rosé prove it's a babydoll through and through.
Still have your eye on the supermodel's exact sundress? Manifest a restock by joining the waitlist. Or, shop the Julia Dress in a red gingham print, which, last month, was good enough for Ariana Grande. You can also consider styling the on-sale Clea Dress, which features the same rose pattern as the one on Hadid's dress with a midi-length hemline, thicker straps, a square neckline, and a calf-sweeping skirt.
If you prefer separates, a sleeveless cotton top also boasts the "Rose Petit Bouquet de Chamonix" print, alongside mother-of-pearl buttons and a mauve ribbon laced into the scoop neckline.
For Hadid, it's been a very Dôen-driven season so far. During the 2026 Cannes Film Festival in May, she debuted multiple swimsuits from the Taylor Swift- and Daisy Edgar-Jones-beloved brand. The burgundy Riva bikini top is experiencing its biggest sale yet. (Yes, I've already secured the $68 buttoned bandeau.)
Even her silk set-turned-cover-up—a lace-trimmed top with matching butter yellow shorts—hailed from Dôen. What are you waiting for? This summer, get on the babydoll dress trend and treat yourself to a Hadid-approved Dôen design or two.
Shop Bella Hadid's Favorite Finds From Dôen
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