sustainable fashion

Beyond Greenwashing: Redefining Discovery Through Sustainable Style.

As a fashion business student at IED Madrid, I am exploring the intersection of luxury and sustainability for my final thesis.

2 min readSustainableFashion
From SustainableFashion

I'm a fashion business student at IED Madrid working on my final thesis. The project explores a gap I keep running into: platforms like Farfetch and Booking.com are great at discovery, but sustainability is either an afterthought or completely absent from how results are ranked.

My thesis proposes a platform that flips this — where sustainability is the default ranking logic, not a filter you have to dig for.

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