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Community Brand Project

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Hello everyone, I’m excited to join this community and share my passion for fair and sustainable clothing. With over 15 years in the EU textile industry, I’m launching a truly community-driven brand in Germany. This project empowers participants to decide on product details, starting with a t-shirt, from material choices to design. We’ll produce only what is ordered, minimizing waste and stock. Additionally, 10% of earnings will support social and environmental initiatives chosen by the community.

Hi you all.
I´m new here and have a question. I´m in the EU textile industry since more than 15 years focusing on fair and sustainable clothing. I have now started a project in Germany, a truely 100% community driven brand. Idea:
- I have the network to fabric suppliers, accessories and manufacturing sites in the EU.
- the community fully decides: first, what kind of product they want to make, let´s take a t-shirt to start with. then they decide if it´s either made of organic cotton, wood based fabric, etc. they decide the base color and the design. All in different decision rounds obviously of 1-2 weeks for example. Finally the product is designed and then there´s a minimum threshold for production (depending on product) in this case 100 pcs. Now comes the part where also non-community people can place an order and when threshold is reached within certain timeframe, again maybe 1-2 weeks, the production is started and only the pre-ordered amount will be produced.
No stock, no sale, no waste.
Further 10% of the earnings will go into social / environmental projects which also are suggested and selected by the community.

Would you be interested in such a concept of clothing brand inclusion?
Thanks for your honest feedback.
Best,
ELCC

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#brand collaborations#sustainable fashion#EU textile industry#sustainable clothing#community driven brand#fabric suppliers#organic cotton#wood based fabric#no waste production#product design#minimum production threshold#community decision making#clothing brand inclusion#social projects#environmental projects#pre-ordered amount#t-shirt production#fair trade#accessories#production timeframe