Everyone Else Can Quit—Hailey Bieber Has Been Quietly Curating Fashion's Best Flip-Flops Collection
Our take
The quiet elevation of the flip-flop – once relegated to beachside practicality – into a status symbol is a fascinating microcosm of the current fashion landscape. Hailey Bieber's discerning curation of high-end flip-flops, featuring pieces from The Row, A.Emery, and Toteme, isn’t merely a trend; it's a signal of a broader shift toward understated luxury and a rejection of overt displays of wealth. It mirrors a sensibility already evident in the broader fashion conversation, as highlighted in I'm a Shopping Director, and Here Is My First List of Fashionable Fall Items at Nordstrom—Go!, where a modern, chic aesthetic prioritizes quality and design over ostentation. This elevation isn't about chasing fleeting trends but about investing in pieces that embody a certain ease and timelessness, a core tenet of quiet luxury. The fact that Bieber, a style icon known for her effortless cool, is championing this movement further solidifies its legitimacy and appeal.
The power of celebrity endorsement in shaping trends shouldn’t be underestimated, especially when it aligns with a broader cultural mood. Bieber’s influence is less about dictating what to wear and more about showcasing a lifestyle—one defined by discerning taste and a rejection of the performative. Consider, too, the enduring appeal of classic luxury accessories, as exemplified by Dua Lipa’s choice of Chanel’s Resort 2027 tote as a carry-on, as detailed in Dua Lipa's Go-To Airport Bag Is From Chanel. Both instances demonstrate a preference for established houses and enduring design, reinforcing the idea that true luxury resides in quality and heritage, not fleeting novelty. The flip-flop phenomenon, therefore, isn’t an anomaly but a continuation of this broader narrative. It's about finding elevated versions of everyday items, transforming the mundane into something special through thoughtful curation and impeccable taste. The influence of celebrities on shaping fashion choices is also highlighted in 7 Celebrity Outfit Formulas That Will Make You Look Like You Have a Personal Stylist, further cementing the power of their choices.
This trend also speaks to a broader shift in consumer values. After years of maximalism and conspicuous consumption, there’s a growing desire for authenticity, sustainability, and understated elegance. The quiet luxury aesthetic, characterized by impeccable tailoring, high-quality materials, and a muted color palette, resonates with a generation seeking meaning and value in their purchases. The flip-flop, in this context, becomes a symbol of this shift – a rejection of fast fashion and a celebration of enduring style. It’s a conscious choice to invest in something simple, well-made, and versatile, rather than chasing the latest fleeting trend. The appeal lies in its inherent simplicity and the subtle confidence it projects – a quiet assurance that one doesn’t need to shout to be stylish. This isn't about denying the desire for beautiful things; it's about appreciating them in a more considered, intentional way.
Looking ahead, it’s intriguing to consider how this elevation of the everyday will continue to evolve. Will we see other seemingly mundane items elevated to luxury status? Will the focus on quiet luxury continue to dominate the fashion landscape, or will we see a resurgence of more maximalist trends? One thing is certain: the fashion world is constantly shifting, and the current emphasis on understated elegance and intentionality suggests a desire for a more meaningful and enduring approach to style – a style that prioritizes quality, authenticity, and a quiet confidence over fleeting trends and overt displays of wealth. The question is, will this trend remain a niche pursuit, or will it fundamentally reshape the way we approach our wardrobes?
Hailey Bieber's ever-expanding flip-flops collection puts my single pair of thong sandals to shame. This summer, while I walked almost 100,000 steps on J.Crew slides, Bieber divided her step-and-repeats among almost 10 different flip-flops from fashion's biggest names like The Row and Toteme, as well as more emerging labels like A.Emery and Jude.
Sandals with V-shaped straps have been stuck to her soles since early 2025. For some celebrities, Jennifer Lawrence and Zoë Kravitz included, The Row's now-iconic Dune Sandal started their flip-flop fixation. But Bieber didn't debut the $750 best-sellers until March 29, 2025, one week after she already broke in Toteme's Leather Flip-Flops. By my (unscientific) count, the kitten heels have completed almost 30 of her street style looks.
Once the Totemes survived Bieber's Coachella test (they came out unscathed), she likely knew she could style the summer essential anywhere. So, more thong sandals from The Row, as well as more affordable options from Zara's sister brand, Massimo Dutti, and Australian label A.Emery started to trickle onto her shoe rack.
After a year of maintaining her pro-flip-flop status, the Rhode founder's take on the heeled sub-trend stood twice as tall. The Row's sold-out, 3.5-inch Sacha Sandals kept up appearances at the 2026 World Cup, the Knicks championship game, and date nights with her husband, Justin Bieber.
Until Bieber started styling the It shoes on repeat, I assumed one all-purpose pair could finish all of my flip-flop outfits. I was wrong. Ahead, get to know (and shop) some of her exact thong sandals.
Hailey Bieber's Toteme Heeled Flip-Flops
Meet the shoes that started it all: Toteme's Leather Heeled Flip-Flops, which have actually grown in value since earning Bieber's endorsement. (Last summer, they were $520. Now, they retail for $560.) For one of their first trips to New York City, the kitten heels shared the spotlight with a timeless black tank top, polka-dot capri pants, and The Row's Cecily Bag.
Hailey Bieber's The Row Dune Flip-Flops
Flip-flops are the perfect casual shoe for a post-Pilates errand run—Bieber's Dune Sandals from The Row just happened to be $750. Since her exact color combination, black straps with beige rubber soles, isn't available anymore, pair yoga pants and a windbreaker with the equally popular black-and-red option. (The latter features one of summer 2026's leading color combinations, after all.)
Hailey Bieber's The Row City Flip-Flops
Last fall, The Row's City Flip-Flops became a hot ticket item as fast as their rubber predecessor. Kendall Jenner and Bieber sampled the black leather slides around the same time, wearing them with athleisure, simple sundresses, and more model off-duty uniforms. Here, Bieber elevated the $890 shoes with an office-ready cropped trench coat, flared trousers, and The Row's Henri Bag.
Hailey Bieber's A.Emery Kinto Flip-Flops
Yes, Bieber's flip-flop collection got a high-priced start, but now, she's dipping her toe into wallet-friendly finds. Earlier this summer, Bieber sourced A.Emery (an Australian brand beloved by Taylor Swift, Gwyneth Paltrow, and Olivia Culpo) for the $200 Kinto Sandal. Square-toe soles, thicker straps, and the democratic price tag prove they're different enough to warrant another purchase.
Hailey Bieber's The Row Sacha Flip-Flops
The 3.5-inch-tall stilettos on The Row's Sacha Sandals didn't stop Bieber from declaring them her new go-to flip-flops. She's worn the heeled sandals with everything, from lingerie slip dresses to denim trends, but they show no signs of wear and tear. With multiple appearances on L.A.'s street style scene, maybe Bieber influenced Kaia Gerber and Jenner to board the Sacha Sandal bandwagon, too.
Hailey Bieber's Massimo Dutti Flip-Flops
For her second foray into wallet-friendly flip-flops, Bieber went shopping at Zara's sister brand, Massimo Dutti. The $180 sandals, which landed the No. 6 spot on Lyst's quarterly "hottest products" ranking, traveled from Beverly Hills to Seoul, Korea with her. Bieber initially styled the cross between wedges and kitten heels in black, but before long, she showcased the creamy white color alongside a black athleisure look.
Hailey Bieber's Jude Flip-Flops
At this point in her thong sandal styling journey, Bieber is stepping outside of her silhouette comfort zone. For a recent Instagram story, she wore the baseball tee trend with the Gap x Hailey Bieber jeans and the Rooty Sandal from French footwear brand Jude. From the front, they appeared as classic heels. This was proven wrong when, in true supermodel style, she made sure to flaunt the striking pyramid-shaped stilettos from the side.
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