How do you cut through greenwashing when shopping? (Fashion Student thesis, 5 min survey)

In an era where sustainability is often overshadowed by marketing tactics, discerning genuine eco-friendly brands from those that engage in greenwashing has become essential. This thesis explores effective strategies for fashion students to navigate the complexities of sustainable shopping. By identifying key indicators of authenticity, understanding brand messaging, and analyzing product sourcing, students can arm themselves with the knowledge needed to make informed choices.