I Asked 3 French Women What Beauty Products They Toss in Their Beach Bags—23 Chic Essentials
Our take

The enduring mystique of French beauty is, frankly, a cultural phenomenon. It’s not about elaborate routines or a constant pursuit of perfection, but rather a sense of understated elegance and a deep understanding of what truly enhances natural radiance. This recent piece, detailing the beach bag essentials of three French women, perfectly encapsulates that ethos. It’s a refreshing counterpoint to the often-overwhelming deluge of beauty products and trends we’re bombarded with, particularly during the summer months. We've seen a similar shift towards mindful consumption in other areas of lifestyle; our recent article The Ultimate Heatwave Capsule Wardrobe For Summer highlights this desire for curated, functional pieces that prioritize quality over quantity. The French approach, as presented here, extends that philosophy to skincare and makeup, focusing on a few, well-chosen items that provide protection and subtle enhancement. This resonates deeply with a growing desire for simplicity and authenticity, rejecting the pressure to conform to unrealistic beauty standards.
The emphasis on tinted lip balm over full-coverage lipstick, the prioritizing of SPF and face mist over heavy foundation – these are not simply choices born of hot weather practicality. They are deliberate statements about a mindset. It's an embrace of a "less is more" philosophy, where skincare is viewed as a form of self-care and makeup is used to subtly enhance, not mask. This aligns with the broader cultural shift toward prioritizing well-being and embracing natural beauty. As we continue to navigate a world saturated with heavily filtered images, the French approach offers a compelling alternative: a celebration of effortless chic and the confidence that comes from feeling comfortable in one's own skin. The article also subtly reinforces the importance of quality over quantity. These aren’t necessarily budget-friendly products, but rather investment pieces that deliver noticeable results and align with a long-term commitment to skin health. It’s a far cry from the fleeting trends highlighted in articles like I Uncovered the 11 Best Makeup Deals at the 2026 Nordstrom Anniversary Sale, which, while exciting, often promote a cycle of consumption.
Beyond the specific product recommendations, the article speaks to a broader understanding of beauty as an integral part of a lifestyle. It’s not just about what you put on your face; it's about how you live your life, the experiences you have, and the overall sense of well-being you cultivate. This is a perspective that aligns with the core principles of quiet luxury, embracing understated elegance and prioritizing quality and craftsmanship. The women featured in the article aren't chasing trends; they're embodying a timeless aesthetic that is both sophisticated and approachable. This kind of understated confidence is a powerful force, and it’s something we’ve seen reflected in the rising popularity of figures who prioritize authenticity and self-expression over manufactured perfection. Moreover, the article touches on a significant shift in healthcare perspectives, echoing the themes explored in Gen Z Providers Are Rewriting the Rules of Medicine, where a focus on holistic well-being and personalized care is redefining traditional approaches.
Ultimately, the French beauty philosophy, as illuminated in this article, is a powerful reminder that true beauty comes from within. It’s about embracing natural radiance, prioritizing self-care, and cultivating a sense of effortless chic. It’s a beauty ideal that is both attainable and aspirational, inviting us to simplify our routines, embrace our natural selves, and find joy in the small moments. As the beauty industry continues to evolve, one question remains: will the mainstream embrace this shift towards mindful beauty, or will the relentless pursuit of fleeting trends continue to dominate the landscape? The enduring appeal of the French approach suggests that a quieter, more authentic form of beauty may be poised for a significant resurgence.
French women are synonymous with effortless, low-key beauty, but when the temperatures soar above 30°C, their routines become even more streamlined. Swipes of red lipstick make way for taps of tinted lip balm. Some individuals even forgo makeup altogether, and only essential skincare heroes (serum-like sunscreen, facial mist) make it into their carry-ons. Though you may find some surprising staples, such as a cooling jelly sheet mask, peeking out of their straw totes.
Basically, if you're ever looking for "work smarter, not harder" summer beauty recommendations, you should ask a French woman for a glimpse inside her beach bag. If that sounds rather unrealistic and perhaps a little extra, the next best thing you can do is scroll ahead. I tasked three of the chicest French women I know with sharing their ride-or-die holiday items for every getaway imaginable. Your summer awaits!
Franny Fyne, Content Creator

I shouldn't be surprised that Paris-based content creator Franny Fyne, with her wispy French-girl fringe and collection of minimalist-chic outfits, has her vacation beauty regimen down to a science. "On holiday, my routine takes all of five minutes," she tells me, noting l'Ampolla—a small village in Catalonia—as her favourite getaway spot. "Several beaches, a little house a few kilometres away surrounded by olive trees, a timeless atmosphere… It's my anchor, my annual reset for the past few years." While she hasn't booked concrete plans this year, "l'Ampolla doesn't ask for much, and that's exactly what makes it [her] little corner of paradise."
If and when she does book the trip, she'll pack just the essentials: sunscreen, a gel face mask she chills in the freezer the night before ("I take it out when the heat becomes truly intense—guaranteed surprise from everyone around me and immediate soothing relief," she quips), and a few "no-makeup" makeup heroes for a lightweight, dewy visage. "Letting the skin breathe while giving it that little radiance that makes all the difference," she adds.
All these staples—along with a book, a pareo skirt and sun oil—pile up in her wicker basket, which she deems the ultimate Euro summer accessory. "It embodies that quiet nonchalance that nothing else can quite imitate," she says. "It sets the tone before you've even set foot on the sand. Ultimately, [it's] the most French thing there is."
Shop Fyne's Beach Bag

"On holiday, my skincare routine simplifies without sacrificing anything. Sun protection is obviously the absolute nonnegotiable," she says. Her favourites, including this Elemis number, have three criteria in common. "They're fluid, leave no white cast, and work on all skin types," she adds. "I apply them alone or as the last step of my routine once all my other products have been absorbed."

"When I want a glowy finish, I add the Merit Great Skin Instant Radiance Serum just before [sunscreen]," she explains. "One extra step, one extra-luminous result."

"My morning ritual comes down to a water rinse, the Avène Thermal Spring Water Spray to soothe, a glass of warm lemon water—inner care, outer care—then my [skincare] routine, then sun protection," Fyne shares.

"Merit found its place in my bag naturally. I love their philosophy as much as their products: a cohesive line designed to simplify. The Minimalist stick I take absolutely everywhere in two shades, depending on my tan: Taurillon and Cacao. [I also use] the Flush Balm on cheeks and lips for a touch of colour that melts into the skin," she says.

Fyne is also quick to praise the Laura Mercier Tinted Blur Balm, which she describes as a "real gem, light as a second skin."

"For fragrance, Matière Première Vanilla Powder. The notes are exceptional, and whenever I wear it, I'm consistently stopped and asked for a reference," she says.
Sophie Carbonari, Celebrity Aesthetician

"I don't make summer plans. I've decided that spontaneity is the ultimate luxury I can afford myself at this point. I simply close my studio when I want to leave and go," Paris-based celebrity aesthetician Sophie Carbonari says. That sentence officially cements her as the chicest Parisian I know—as if I didn't already consider her iconic. Typically, however, her summer starts in Arles for a weeklong getaway, commencing with the Rencontres d'Arles photography festival.
"Breakfast at Mazette, lunch at Nord-Pinus (where I work from my laptop), afternoons browsing at L'Arlatan, shopping at Moustique, flamenco nights, and dinner at Inari. From there, I visit friends in Marseille, then head to the Amalfi Coast—Naples and the surrounding area. I get everything I love: art, sea, food, and sun," she muses. "But honestly, who knows where I'll go this year?" It seems like a solid plan to me!
Given she's one of Paris's most sought-after facialists, you better believe she has her on-the-go skincare routine down pat. "I try to be minimal but intentional," she says, encouraging refreshing mist, smoothing serum and post-sun recovery formulas, all of which you'll discover below. "People think skincare is optional on vacation, but it's actually when it matters most," she adds. "Sun damage, salt water, chlorine, dehydration—your skin is under siege. You either support it or spend the next month recovering."
Shop Carbonari's Beach Bag

"I bring the IS Clinical Cleansing Complex for removing makeup and sunscreen," Carbonari notes. It just so happens to be my all-time favorite cleanser for summer too!

With three patented plant cell extracts, vitamin C, hyaluronic acid, and centella asiatica, Carbonari's S Serum is essentially a one-stop shop for glowing vacation skin. Even Carbonari herself calls it a "traveling skin saver."

When it comes to makeup, Carbonari keeps it simple and skin-focused. "I'm not a heavy-makeup person, but what I bring is specific: a liquid highlighter for cheekbones, eyelids, and brow bones; Eve Cloud [Paint] Blush; and L'Huile Prodigieuse for my body. I want to look like myself—just lit from within. Not made up. Just present," she says.

This is a beloved French pharmacy hero. I'm not surprised Carbonari considers it an essential.

"I bring Pattern's travel kit for my hair," Carbonari adds. "I'm particular about hydration and curl definition in salt air."

As for the most surprising item? Arnica shower gel, specifically this rich formula from Weleda. "After sun exposure and salt water, your skin needs anti-inflammatory support and repair. Most people reach for the wrong things—harsh soaps, heavy oils. Arnica is the answer," she declares.

French women, including Carbonari, love their facial mists! "It's completely unnecessary and completely essential—a spray bottle of water. It's the most French thing possible," she says. It also makes perfect sense for a scorching beach day, I must add.
Violette Serrat, Makeup Artist

Violette Serrat certainly knows a thing or two about low-maintenance makeup. "The only way to look effortless is to be effortless. That's really the secret. It's five minutes in the bathroom, not 50," the iconic makeup artist and Violette_FR founder once told me about her best French beauty tips. Of course, her holiday beauty regimen subscribes to a similar philosophy, whether she's headed to the South of France ("truly one of my favourite places in the world," she tells me) or, like this summer, recharging at her home in picturesque Connecticut. Case in point? When headed to the beach, this makeup artist actually eschews makeup.
"I never wear makeup to the beach, just a little Balm Amour for healthy shine, a bandana—which French women always seem to have—and a book that I seem to never have time to read," she shares. "For me, French beauty is about enjoying the moment, not worrying about how you look." With that, find her pre- and post-sun essentials ahead.
Shop Serrat's Beach Bag

"When I travel anywhere warm or humid, I always bring Boum-Boum Milk," she says. "It's the foundation of my skincare routine. It's lightweight, so it never feels sticky in the heat, and it helps protect my skin so it can better handle travel, changes in sleep and long days outdoors."

"For summer trips, I always pack an SPF. Right now, I'm using Ultraceuticals Ultra UV Protective Daily Moisturizer SPF 50 along with my UV Damage Rescue Serum."

Here, we have said UV Damage Rescue Serum, which calls upon centella asiatica, hexapeptides and a natural form of polyglutamic acid to reduce inflammation, fade sunspots, and deeply hydrate. "I love applying it after a day in the sun because it helps calm and hydrate my skin when it needs a little extra support," Serrat says.

You won't find any makeup in Serrat's beach bag aside from this buttery tinted lip balm in either Noisette or Dahlia Noir. "It's the perfect touch of colour and [supplies] healthy shine," she shares.

"Avec Amour is always with me. It's my signature scent and melds beautifully with salty skin after a day by the water. Somehow, it feels even more sensual on vacation," she says.

"I also love layering [Avec Amour] on top of Kiehl's Musk Body Lotion. The two scents work so well together," she continues.

"I never travel without a sheet mask," she explains. "Lately, I've been obsessed with the Biodance Bio-Collagen Real Deep Mask. After a long flight, it's such a nice reset for my skin."

"I also stopped using conditioner altogether and just use Rōz hair milk. It leaves my hair soft without weighing it down," she adds.

As discussed, Serrat rarely wears makeup on holiday, but when she does, she'll opt for a featherlight skin tint. "Right now, I've been loving Ciele's tinted serum with SPF mixed with a little Boum-Boum Milk," she says. "It gives me enough coverage while still looking like skin, so I can save makeup for dinner or the evening."
Opening image: @frannfyne
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