I Asked the Founder of Paris's Chicest Vintage Sunglasses Destination Which Frames Are Worth Investing In
Our take
The allure of Parisian style has long been predicated on an understanding of timelessness, a deliberate rejection of fleeting trends in favor of enduring elegance. This recent piece highlighting the founder of Paris’s chicest vintage sunglasses destination reinforces that very principle, offering a valuable perspective for those seeking to cultivate a genuinely refined aesthetic. It feels particularly relevant given the ongoing conversations surrounding personal style versus trend-chasing, as explored in Why Personal Style Matters More Than Following Every Trend. The article's focus on investment pieces, specifically vintage sunglasses, speaks to a conscious decision to prioritize quality and lasting appeal over the ephemeral nature of fast fashion. It’s a shift away from the impulse buy and towards a more thoughtful, curated approach to building a wardrobe – a philosophy deeply aligned with the quiet luxury ethos we champion.
The emphasis on vintage, and particularly the expertise of a Parisian curator, signals a broader movement within the fashion landscape. We’ve seen a rise in appreciation for pre-loved and repurposed items, driven by both sustainability concerns and a desire for unique, character-rich pieces. This isn’t simply about affordability; it's about acquiring a history, a story, with each item. It’s a tangible connection to the past, differentiating one's style from the homogenous look often perpetuated by mass-produced trends. It also directly addresses anxieties expressed by some, like those questioning if their style veers too far into classic territory, as explored in Do I dress like a grandma?. Embracing vintage can be a powerful way to navigate those concerns, demonstrating a sophisticated understanding of style rather than a simple adherence to a particular age group's aesthetic. The curated nature of these vintage destinations also elevates the shopping experience, transforming it from a hunt for bargains into a discovery of exceptional pieces.
The founder's advice on selecting worthwhile frames – focusing on quality materials, iconic shapes, and enduring appeal – further underscores the importance of discernment. It’s a masterclass in conscious consumption, encouraging investment in items that will transcend seasons and trends. This aligns with a growing desire among consumers to move away from disposable fashion and towards a more sustainable and meaningful relationship with their clothing. The piece also resonates with the broader discourse around building a personal style, as evidenced by the recent thread Some recent fits. How am I doing? – demonstrating a yearning for authenticity and individuality in self-expression. These aren’t merely sunglasses; they become emblems of personal style, reflecting a commitment to quality and a discerning eye.
Ultimately, the rise of curated vintage destinations like this one in Paris points to a fundamental shift in how we approach fashion. It’s a move away from chasing trends and towards cultivating a personal style rooted in timelessness, quality, and conscious consumption. We’re seeing a rejection of the performative aspects of fashion and a return to a more understated, elegant aesthetic. The question now becomes: how will this appreciation for vintage and curated collections influence the future of design and the role of luxury brands in a world increasingly focused on sustainability and individual expression? Will we see a greater emphasis on craftsmanship, enduring materials, and the celebration of a garment's history?
Parisian style has always favored timeless pieces over fleeting trends, so it's no surprise that the city is home to some of the most exciting vintage shopping in the world. Tourists who visit the city and only buy from high-street labels and worldwide designers are missing out on the treasure trove of vintage pieces to be found. This is why smart travelers come with a list of vintage boutiques to explore for items only found in Paris, and one worth having in mind is Seconde Vue.
Founded by Alice Violier Amzalak, this is the home for vintage designer eyewear that is not only sourced but also refurbished and returned to its original top-quality state. Seconde Vue has become a destination for editors, collectors, and fashion insiders looking for rare archival frames. Since Violier Amzalak is known as an expert in the space, I had to ask her all of my questions about designer frames. Let's discuss below.
Vintage sunglasses have become a defining part of personal style again. Why do you think people are gravitating toward archival frames right now?
I think people are looking for pieces that feel more personal and unique. They want objects with history, craftsmanship, and character—qualities that archival frames naturally embody.
There's also something very rewarding about the search itself. In a world where almost anything can be found and bought instantly, discovering the right vintage frame takes time, patience, and a trained eye. That journey makes the piece feel even more special and meaningful.
Are there decades you think are having the biggest comeback? Why?
This summer, I'd definitely say the '80s are making a strong comeback. Oversize, bold, statement frames with sculptural shapes are everywhere. They bring confidence and personality to even the simplest outfit.
At the same time, I think people are embracing eyewear that's expressive rather than discreet, and the '80s did that exceptionally well.
Which frame shapes never go out of style, regardless of trends?
A well-made black frame is timeless. It's effortless, versatile, and works with almost any style or occasion.
I'd also add classic aviators and refined oval shapes. They have been reinvented countless times over the decades, but their appeal never really fades.
Ultimately, timelessness isn't about a specific shape. It's about finding a frame that feels like an extension of your personality. That's what makes someone wear it for years, regardless of trends.
What are your chicest Parisian clients shopping for this summer?
My chicest Parisian clients aren't really shopping for trends. They're looking for pieces they'll keep for years—frames with beautiful proportions, exceptional craftsmanship, and a story behind them.
More than ever, they're looking for individuality. They don't want to wear the same sunglasses as everyone else. They're searching for rare archival pieces that feel personal, something with character rather than something that's simply fashionable.
What's one pair of sunglasses you'd never sell if you could find it?
Definitely a pair of Colani sunglasses. They're incredibly rare. I've been lucky enough to sell a few pairs through the Seconde Vue shop, but they're becoming harder and harder to find. The next time one comes my way, I think I'll have a hard time letting it go.
I'd also never say no to a Silhouette frame from the Futura collection. It's been on my wish list for years, but I haven't found the right one yet. The thrill of the hunt is part of what makes vintage collecting so special.
Which luxury brands consistently appreciate in value or remain highly collectible?
While no luxury item is guaranteed to appreciate in value, some brands consistently remain highly collectible due to their craftsmanship, rarity, and strong collector demand.
For vintage eyewear, Bausch & Lomb Ray-Ban is a great example. Frames produced before the brand changed ownership are highly sought-after for their quality and historical significance. Other collectible names include Persol, Cartier, and Jean Paul Gaultier, especially rare or well-preserved vintage models. I also really love what Silhouette used to do back in the day.
If you were curating a three-piece investment wardrobe of vintage sunglasses, which styles would make the cut?
Late '90s Rectangular Frames, Maybe Prada or Chanel
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An '80s Silhouette, Huge and Super Unique
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Good Pilot-Style Frames With Light-Brown Lenses
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