I Just Went to Paris for the First Time—9 French Things I Was Told to Buy and 5 I Actually Did
Our take

The perennial allure of Paris, particularly for those immersed in the fashion world, is undeniable. It’s a pilgrimage, a source of inspiration, and a proving ground for taste. So, the revelation that a fashion industry veteran had never before visited the city – as detailed in “I Just Went to Paris for the First Time—9 French Things I Was Told to Buy and 5 I Actually Did” – sparked a certain collective surprise. It’s a testament to how deeply ingrained the Parisian ideal is within our collective consciousness, that even those who professionally navigate trends and aesthetics can find themselves experiencing it for the first time. The article’s breezy tone, documenting a whirlwind three-night trip fueled by an H&M collaboration, underscores the accessibility of that experience, a shift away from the historically exclusive image of Parisian style. This accessibility aligns with broader trends we’ve observed, like the embracing of quieter, more personal aesthetics—a move away from overt displays of wealth towards a more understated elegance. It resonates with the quiet confidence championed by figures like Hailey Bieber, who is quietly curating a collection of elevated flip-flops [Everyone Else Can Quit—Hailey Bieber Has Been Quietly Curating Fashion's Best Flip-Flops Collection]—a far cry from the maximalist trends of years past.
The author's experience highlights a fascinating intersection of professional observation and personal discovery. Fifteen years in fashion provides a certain theoretical understanding of Parisian style—the brands, the silhouettes, the historical context—but experiencing the city firsthand, absorbing the atmosphere and observing the nuances of everyday style, undeniably adds another layer of depth. It speaks to the difference between studying a painting and standing before it in a gallery, allowing the light and the space to inform your perception. Furthermore, the focus on purchasing specific items, rather than simply admiring the overall aesthetic, reflects a consumer landscape increasingly driven by mindful acquisition. This echoes the approach of shopping directors who are carefully curating their first lists of fashionable fall items at Nordstrom [I'm a Shopping Director, and Here Is My First List of Fashionable Fall Items at Nordstrom—Go!]—prioritizing quality and versatility over fleeting trends. The curated list of purchases—a classic Breton stripe, a silk scarf—reinforces the timelessness that defines French style, a quality that transcends seasonal shifts and continues to inspire.
The article’s lack of regret in choosing only five items out of nine recommended is particularly telling. It signifies a growing rejection of the pressure to constantly consume and accumulate. Instead, it embraces a more intentional approach to building a wardrobe, prioritizing pieces that resonate with personal style and can be integrated seamlessly into an existing collection. This resonates with the broader cultural shift towards a more minimalist and sustainable approach to fashion, a rejection of fast fashion and a greater appreciation for enduring quality. Even the small details, like the consideration of nail aesthetics—the “it-girl upgrades” to French tips [French Tips Are a Forever Classic, But These Late-Summer Iterations Are It-Girl Upgrades]—demonstrate an attention to detail and a commitment to a cohesive and considered personal style, hallmarks of the quiet luxury aesthetic that is currently dominating the fashion conversation.
Ultimately, the article serves as a reminder that even seasoned fashion professionals are still susceptible to the magic of Paris and the power of firsthand experience. It’s a validation of the city’s enduring influence and a reflection of the evolving consumer mindset. As the lines between professional expertise and personal expression continue to blur, what impact will this shift have on the way we define and curate our own personal styles, and will the pursuit of effortless chic become less about acquiring possessions and more about cultivating a mindful approach to self-expression?
Considering I've worked in fashion for 15 years, people were shocked to learn that I had never been to Paris until last month. Honestly, I couldn't believe it either! Fortunately, I finally made the journey to the fashion capital of the world thanks to an invitation from H&M, which hosted a party in Paris to celebrate its collaboration with Wardrobe.NYC. In just three nights, I fit in several H&M events, a few haute couture runway shows, some sightseeing, and, of course, a bit of shopping.
In the weeks leading up to my Paris trip, I bookmarked dozens of TikTok and Instagram videos, researched expert recommendations (including Who What Wear's guide to Paris!), and asked my friends and colleagues for tips and tricks. I ended up with a long list of suggestions for Parisian restaurants, museums, cafés, and activities, but I was most interested in doing some retail therapy during my visit. Below, learn everything I was told to purchase in Paris and what I actually spent my hard-earned money on.
What Was Recommended to Me
- Officine Universelle Buly personalized comb
- Louise Carmen leather notebook
- La Roche-Posay sunscreen
- Caudalie skincare
- Astier de Villatte candle
- Chanel bag
- Marin Montagut soap
- Maison Bordier butter
- Fragonard perfume
What I Actually Bought
- La Bonne Brosse hairbrush
- La Roche-Posay sunscreen
- Caudalie skincare
- Petit Bateau T-shirts
- Mariage Frères tea
My Reasoning


I contemplated getting a personalized comb from Officine Universelle Buly, which is hugely popular on TikTok, but the store was very crowded, and I didn't feel like waiting in line. As it happens, I ended up getting an even better recommendation. I had lunch with Elisabeth Bento, one of Who What Wear's editors in residence, and she told me that she never goes anywhere without her La Bonne Brosse hairbrush. Considering that she's lived in Paris for decades and has impeccable style, I didn't question her recommendation for a minute, and I'm so glad.
The brand makes different brushes to suit various needs. One is designed to leave your hair shiny, for instance, while another gives you an invigorating scalp massage. I purchased The Small Gentle Scalp Care Hairbrush for my sensitive scalp, and it's been a great addition to my beauty ritual.

This specific sunscreen is not available in the U.S. because it contains Mexoryl 400, an advanced type of UVA filter that is not yet FDA-approved here in the States. (This is not because it has been deemed unsafe but merely because our system is slower to adopt cutting-edge new ingredients.) Luckily, however, if you aren't visiting Europe anytime soon, you can purchase this European formulation at FrenchPharmacy.com.
This innovative filter protects skin against ultra-long UVA wavelengths, so I was excited to try it. My thoughts: I love the milky texture, which makes it easy to rub in, the pleasant smell, and the lightweight feel on my face. I will definitely be repurchasing!

Unlike the sunscreen I mention above, this product is the same one you can buy in the U.S., but it costs significantly less in Paris. At the Pharmacie Caumartin Opéra, I paid €44, which is approximately $51. By contrast, on Sephora's website right now, the same serum costs $82. Now that's a deal.
I used to use this product religiously but stopped buying it to save money, so I was thrilled to get the opportunity to purchase it for less. (Naturally, I bought three bottles.) My skin drinks in this milky serum, which is formulated to help lighten dark spots, even out texture, and give you a glowy look.

Surprisingly, out of the nine people I talked to before going to Paris, no one mentioned Petit Bateau, despite it being a Parisian mainstay since 1893. I first learned about it when reading Sunita Kumar Nair's book CBK: Carolyn Bessette Kennedy: A Life in Fashion. Nair reported that many of Bessette Kennedy's T-shirts, including crewneck styles with both short and long sleeves, and in both black and white, were by Petit Bateau. After trying on several tees in the store, I instantly understood why CBK was such a fan. The 100%-cotton quality is fantastic, and the fit is really perfect.

When it comes to viral French culinary delights, one thing kept popping up on my TikTok feed over and over: Maison Bordier butter. While I'm sure it's excellent, I figured it might not stay fresh after an 11-hour flight, and I was worried that transporting it would be messy, so I opted instead for something more portable: tea. I decided to go with Mariage Frères, founded in 1854, because it's one of the most recognizable French tea brands. After tasting several options, I bought Thé Vert Marco Polo, which is officially my new favorite smooth, great-tasting green tea.
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