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I Just Went to Paris for the First Time—9 French Things I Was Told to Buy and 5 I Actually Did

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Paris, a city synonymous with timeless style, recently welcomed me for the very first time. Naturally, the question arose: what must one acquire to truly capture the essence of French chic? I compiled a list of nine essential purchases, and after a whirlwind of exploration, I secured five. No regrets, *bien sûr*. From classic scarves to exquisitely crafted leather goods, this journey was a lesson in understated elegance.
 I Just Went to Paris for the First Time—9 French Things I Was Told to Buy and 5 I Actually Did

The perennial allure of Paris, particularly for those immersed in the fashion world, is undeniable. It’s a pilgrimage, a source of inspiration, and a proving ground for taste. So, the revelation that a fashion industry veteran had never before visited the city – as detailed in “I Just Went to Paris for the First Time—9 French Things I Was Told to Buy and 5 I Actually Did” – sparked a certain collective surprise. It’s a testament to how deeply ingrained the Parisian ideal is within our collective consciousness, that even those who professionally navigate trends and aesthetics can find themselves experiencing it for the first time. The article’s breezy tone, documenting a whirlwind three-night trip fueled by an H&M collaboration, underscores the accessibility of that experience, a shift away from the historically exclusive image of Parisian style. This accessibility aligns with broader trends we’ve observed, like the embracing of quieter, more personal aesthetics—a move away from overt displays of wealth towards a more understated elegance. It resonates with the quiet confidence championed by figures like Hailey Bieber, who is quietly curating a collection of elevated flip-flops [Everyone Else Can Quit—Hailey Bieber Has Been Quietly Curating Fashion's Best Flip-Flops Collection]—a far cry from the maximalist trends of years past.

The author's experience highlights a fascinating intersection of professional observation and personal discovery. Fifteen years in fashion provides a certain theoretical understanding of Parisian style—the brands, the silhouettes, the historical context—but experiencing the city firsthand, absorbing the atmosphere and observing the nuances of everyday style, undeniably adds another layer of depth. It speaks to the difference between studying a painting and standing before it in a gallery, allowing the light and the space to inform your perception. Furthermore, the focus on purchasing specific items, rather than simply admiring the overall aesthetic, reflects a consumer landscape increasingly driven by mindful acquisition. This echoes the approach of shopping directors who are carefully curating their first lists of fashionable fall items at Nordstrom [I'm a Shopping Director, and Here Is My First List of Fashionable Fall Items at Nordstrom—Go!]—prioritizing quality and versatility over fleeting trends. The curated list of purchases—a classic Breton stripe, a silk scarf—reinforces the timelessness that defines French style, a quality that transcends seasonal shifts and continues to inspire.

The article’s lack of regret in choosing only five items out of nine recommended is particularly telling. It signifies a growing rejection of the pressure to constantly consume and accumulate. Instead, it embraces a more intentional approach to building a wardrobe, prioritizing pieces that resonate with personal style and can be integrated seamlessly into an existing collection. This resonates with the broader cultural shift towards a more minimalist and sustainable approach to fashion, a rejection of fast fashion and a greater appreciation for enduring quality. Even the small details, like the consideration of nail aesthetics—the “it-girl upgrades” to French tips [French Tips Are a Forever Classic, But These Late-Summer Iterations Are It-Girl Upgrades]—demonstrate an attention to detail and a commitment to a cohesive and considered personal style, hallmarks of the quiet luxury aesthetic that is currently dominating the fashion conversation.

Ultimately, the article serves as a reminder that even seasoned fashion professionals are still susceptible to the magic of Paris and the power of firsthand experience. It’s a validation of the city’s enduring influence and a reflection of the evolving consumer mindset. As the lines between professional expertise and personal expression continue to blur, what impact will this shift have on the way we define and curate our own personal styles, and will the pursuit of effortless chic become less about acquiring possessions and more about cultivating a mindful approach to self-expression?

Considering I've worked in fashion for 15 years, people were shocked to learn that I had never been to Paris until last month. Honestly, I couldn't believe it either! Fortunately, I finally made the journey to the fashion capital of the world thanks to an invitation from H&M, which hosted a party in Paris to celebrate its collaboration with Wardrobe.NYC. In just three nights, I fit in several H&M events, a few haute couture runway shows, some sightseeing, and, of course, a bit of shopping.

In the weeks leading up to my Paris trip, I bookmarked dozens of TikTok and Instagram videos, researched expert recommendations (including Who What Wear's guide to Paris!), and asked my friends and colleagues for tips and tricks. I ended up with a long list of suggestions for Parisian restaurants, museums, cafés, and activities, but I was most interested in doing some retail therapy during my visit. Below, learn everything I was told to purchase in Paris and what I actually spent my hard-earned money on.

What Was Recommended to Me

  • Officine Universelle Buly personalized comb
  • Louise Carmen leather notebook
  • La Roche-Posay sunscreen
  • Caudalie skincare
  • Astier de Villatte candle
  • Chanel bag
  • Marin Montagut soap
  • Maison Bordier butter
  • Fragonard perfume

What I Actually Bought

  • La Bonne Brosse hairbrush
  • La Roche-Posay sunscreen
  • Caudalie skincare
  • Petit Bateau T-shirts
  • Mariage Frères tea

My Reasoning

Fashion editor Erin Fitzpatrick

(Image credit: @fitzpatrickerin)

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