2 min readfrom POPSUGAR

Ilona Maher’s Must Haves Include Dark Chocolate and $9 Sunscreen

Our take

Ilona Maher champions a philosophy of accessible wellness, believing simplicity is key to a thriving life. Her "Must Haves" reveal this ethos, showcasing everyday essentials elevated by thoughtful curation. Notably, dark chocolate and an unexpectedly affordable $9 sunscreen consistently grace her list, demonstrating a prioritization of both indulgence and practical self-care. This approach resonates with those seeking a grounded, unpretentious path to well-being, proving that luxury needn't be extravagant to be impactful.
Ilona Maher’s Must Haves Include Dark Chocolate and $9 Sunscreen

Ilona Maher’s recent “must-haves” list, featuring the surprisingly mundane pairing of dark chocolate and affordable sunscreen, feels like a deliberate and welcome antidote to the pervasive wellness industrial complex. In an era saturated with expensive supplements, detox teas, and restrictive diet plans often promoted by influencers with unrealistic bodies, Maher’s endorsement of simple pleasures and foundational strength is refreshingly grounded. It speaks to a broader shift we’re seeing – a rejection of performative wellness and a return to principles rooted in genuine health and well-being. This echoes the growing conversation around intuitive eating, as explored in The Science-Backed Benefits of Intuitive Eating, and a move away from the obsessive tracking and restriction that often characterizes modern wellness culture. Her focus on strength, both physical and mental, aligns perfectly with the current movement championing body neutrality and functional fitness, as highlighted in Why Body Neutrality Is the New Self-Love – it's about what your body *can do*, not just how it looks.

Maher’s perspective as an Olympic medalist and professional athlete lends immense credibility to her message. Unlike many wellness influencers who build platforms on anecdotal evidence and personal branding, Maher’s expertise comes from years of rigorous training and competitive performance. Her emphasis on lifting heavy weights, challenging the body, and prioritizing strength over size directly counters the harmful messaging that equates health with thinness. This is particularly impactful for women, who are often bombarded with unrealistic beauty standards and pressured to conform to narrow definitions of "fitness." The fact that she’s also a history-maker and a “Dancing With the Stars” contestant further demonstrates her versatility and resilience – reinforcing the idea that strength and wellness can manifest in diverse forms. It’s a message of empowerment, urging women to embrace their bodies and prioritize their well-being without apology. The inclusion of dark chocolate and $9 sunscreen – accessible, enjoyable indulgences – cleverly underscores her point: wellness doesn’t require deprivation or exorbitant spending.

The broader significance of Maher’s approach lies in its potential to democratize wellness. The current landscape is often dominated by luxury brands and exclusive retreats, creating a sense of inaccessibility and reinforcing the notion that wellness is a privilege. Maher's simple list challenges this narrative, demonstrating that genuine well-being can be achieved through everyday choices and a focus on foundational practices. This resonates deeply with a growing desire for authenticity and transparency in the wellness space. Consumers are becoming increasingly savvy and skeptical of overly polished marketing campaigns and unrealistic promises. They’re seeking relatable role models who prioritize genuine health over fleeting trends, and Maher embodies this shift. She isn't selling a lifestyle; she’s sharing a philosophy—one built on strength, self-acceptance, and the simple joys of life. This aligns with the quiet luxury aesthetic we champion – understated elegance rooted in substance and intention.

Looking ahead, it’s intriguing to consider how Maher’s influence will continue to shape the wellness conversation. Will we see more athletes and high-performing individuals challenging the status quo and advocating for a more holistic and accessible approach to well-being? Will the focus shift further away from aesthetics and towards functional strength, mental resilience, and overall quality of life? The rise of body neutrality and the rejection of diet culture suggest a promising trajectory, but the wellness industry is notoriously adaptable. One key question to watch is whether this movement towards simplicity and authenticity can withstand the pressures of commercialization and maintain its integrity as it gains wider recognition. Perhaps the most significant development will be a renewed focus on the *why* of wellness, moving beyond superficial trends and reconnecting with the fundamental principles of health and self-care.

Ilona Maher believes wellness should be simple. In a world that so often conflates health with thinness, the Olympic medalist and professional rugby player advocates for women of all sizes to prioritize their strength — both physical and mental. That means lifting heavy weights, challenging your body, and not being afraid to put in the hard work. But in Maher's case, it's also making history at the 2024 Olympics, lifting her own damn partner on "Dancing With the Stars," and gracing the Sports Illustrated Swimsuit runway with complete confidence. In true Olympian fashion, Maher tells us about her approach to fitness while rowing 80-pound dumbbells. "You can do more than you think you can," she explains mid-workout. "You can lift more than you think you can. You're so much more capable than you realize." Online, Maher stands by this sentiment, resisting antiquated body standards and problematic messaging. "I have cellulite everywhere," she says in a 2023 TikTok. "It is completely normal, completely natural, it does not take away from your athletic ability or how fast or how fit you are. It's just something that's part of your body." In the comments section, women thank her for sharing with one person writing, "The little girl in me thanks you for using your platform to share this." As the newest professional athlete partner at Burn Boot Camp, Maher is working to help even more women build confidence, embrace their strength, and feel empowered through strength training. Ahead, Maher shares some of her personal wellness must haves for staying strong and performing at the top of her game. Unsurprisingly, her picks are as no-nonsense as it gets.

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