The world of fashion and technology is witnessing a fascinating convergence, exemplified by Phia, an AI-powered shopping assistant that recently garnered a noteworthy $35.5 million in Series A funding. Co-founded by Phoebe Gates and Sophia Kianni, Phia is not merely another app in the saturated tech landscape; it represents a thoughtful blend of innovation and celebrity influence. The announcement of high-profile investors, including names like Khloé Kardashian and Alix Earle, underscores a significant trend: the intersection of celebrity culture with tech startups is becoming increasingly pronounced. This development aligns with our recent exploration of fashion trends in pieces like [The Runways Were Right: These Fashion Trends Are Dominating Spring And Summer This Year](/post/the-runways-were-right-these-fashion-trends-are-dominating-s
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Investing in Intuition: Phia’s AI Shopping Gets Star-Powered Boost
Phia, the AI-powered shopping assistant, has unveiled the celebrity investors backing its impressive $35.5 million Series A funding round, announced on May 29. This significant investment marks a pivotal moment in the…
Phia, the AI-powered shopping assistant co-founded by Phoebe Gates and Sophia Kianni, just announced some major celebrity news. On May 29, the duo appeared on CBS Mornings and revealed the names of their high-profile investors behind its $35.5 million Series A funding round. A-listers including Alix Earle, Khloé Kardashian, Sydney Sweeney, Priyanka Chopra Jonas, and more have joined Kris Jenner, Sara Blakely, Michael Rubin, and Hailey Bieber following the previous $8 million seed round led by venture capital firm Kleiner Perkins in January 2026.