Jennifer Lopez Called It Years Ago—This Color Diamond Trend Is Having a Moment
Our take
The resurgence of green diamonds, propelled by Jennifer Lopez’s iconic choice for her second engagement ring, signals a fascinating shift in the luxury jewelry landscape. It’s a departure from the traditional dominance of colorless diamonds and a move towards embracing more unique, naturally colored stones. While red diamonds, often touted as the rarest and most valuable, have long held a place in the spotlight, Lopez's selection underscores a broader trend toward individuality and personalized luxury. This isn't about chasing the most expensive; it’s about finding a stone that resonates with personal meaning and aesthetic preference, as demonstrated by the enduring fascination with The Accessories That Make the Easiest Fashion Gifts. The choice speaks to a generation that values authenticity and self-expression over conventional status symbols. It echoes the broader cultural shift towards embracing unique beauty and finding power in personal narratives, a sentiment that aligns perfectly with the rising popularity of niche fragrances like the recently trending Cola Fragrances Are Trending — Here's What You Need To Know.
The appeal of green diamonds extends beyond mere celebrity endorsement. Historically, colored diamonds, including green, were considered anomalies, often the result of geological quirks and trace elements within the carbon structure. Their relative scarcity, coupled with their vibrant hues, has always held an allure. However, their widespread adoption was previously hampered by limited availability and higher price points. Now, as the luxury market expands and consumer tastes evolve, there’s a growing acceptance and even desire for these less-conventional stones. The rise of conscious consumerism also plays a role. While lab-grown diamonds are gaining traction, natural colored diamonds, especially those with compelling origins and stories, carry a certain gravitas. Furthermore, the association with nature and growth, inherent in the color green, resonates with a growing desire for grounding and connection in a rapidly changing world. The curated aesthetic championed by brands focusing on understated elegance, like Shobop, with their Fall Is Around the Corner— These 33 Under $200 Shobop Accessories Will Get You Endless Compliments, reflects a similar sensibility—a preference for timeless pieces with a distinct personality.
The Lopez effect, however, is undeniably significant. Her influence extends far beyond the fashion world, impacting trends in beauty, lifestyle, and, increasingly, luxury goods. Choosing a green diamond wasn't merely a stylistic choice; it was a statement. It reinforced her established brand identity—rooted in vibrant energy, personal significance, and a refusal to conform. This kind of authenticity is precisely what resonates with today's discerning consumer. Moreover, the association with her iconic Versace dress further elevates the green diamond, imbuing it with a layer of nostalgic glamour and cultural significance. It's a clever combination of personal narrative and timeless style, demonstrating how luxury can be both deeply meaningful and effortlessly chic. The trend isn’t solely about the color itself; it’s about the story behind it, the individual connection to the stone, and the expression of a unique identity.
Looking ahead, it’s likely that we’ll see an increasing diversification of gemstone choices in luxury jewelry. While colorless diamonds will remain a staple, expect to see more creative use of other naturally colored stones—blues, yellows, pinks—and a greater emphasis on their individual stories and origins. The key question becomes: will this trend extend beyond green diamonds, and will other celebrities and influencers champion alternative gemstones, further disrupting the traditional hierarchy of luxury stones? The shift towards personalized luxury suggests that the future of fine jewelry lies not in chasing rarity, but in embracing individuality and celebrating the unique beauty found in the natural world.
In 2022, when Ben Affleck proposed to Jennifer Lopez for the second time, he chose an 8.5-carat natural green diamond. The choice was not only on-brand for Lopez, who had said green was her "lucky color," alluding to the famous green Versace dress she wore to the 2000 Grammys, but also different than what was considered "normal" for an engagement ring.
At the time, green diamonds were still something of an insider's secret—and arguably still are today. Colored diamonds have long fascinated collectors, but green ones have remained far less familiar to the public. So, Lopez's ring put the color in front of millions of people, helping associate the rare diamond with her name.
J.Lo may not have known she was ahead of the curve, but she was. Now, years later, people are beginning to recognize what makes green diamonds so captivating. For starters, it's their rarity. According to the Gemological Institute of America, pure green, blue, and red diamonds together account for less than .07% of the diamonds examined by its laboratories. But it's also their individuality and the fact that no two stones are ever the same. Their unique color comes from a natural process in which the stone, over millions of years, comes into contact with radiation.
As appreciation for these unusual stones grows, a new generation of jewelers is helping bring them into the spotlight. However, few understand their beauty and specialty quite like Garatti, the Milan-based jewelry atelier. Keep reading to discover the story of Garatti and why the family-owned business relates its brand more to an art gallery than to a luxury jewelry store.
Garatti's History & Craftsmanship
The emerald was the first stone that captivated Milena Garatti, a gemologist with more than 25 years of experience and the founder and creative director of Garatti. She fell in love with it because its close-to-nature color resonated with her upbringing. This appreciation for the beauty of natural stones eventually led her to discover green diamonds—and fall even more deeply in love with their rarity and individuality. What began as a personal passion soon became something she felt compelled to share with others. "When I would talk to people about green diamonds, they would think I was talking about emeralds," she tells Who What Wear. "In that moment, I realized people needed to know [there was a huge difference]. I wanted to communicate it to everyone all over the world."
That realization eventually led Garatti to launch her brand in 2018 with her two sons, Nicola Garatti, CEO and co-founder, and Lucas Garatti. The brand specializes in Fancy Diamonds—the rarest gems known for their exclusivity, refinement, and timeless beauty. But what truly sets Garatti apart is its extraordinary collection of green diamonds. According to Garatti, the collection represents 60% of the world's known green diamonds and more than 90% of those currently available on the market. With an estimated 300 of those exceptional stones worldwide, Garatti's position at the forefront of this rare category is difficult to ignore.
For Garatti, purchasing a diamond is about more than acquiring a piece of jewelry. It is an investment in exclusivity and authenticity—and an opportunity to become part of a select circle. "I relate the brand more to an art gallery than a luxury shop," she says. "Owning green diamonds is a very rare experience. Not everyone can have one, but those who do own something truly unique."
Beyond their economic worth (each stone goes for $10 million and up) and scarcity, Garatti's green diamonds are intended to carry deep meaning. Each stone is meant to become an heirloom, passed down through generations while preserving the story and essence of the person who bought it.
Every piece is brought to life by the skilled Milan-based artisans. Garatti's clientele, who are carefully selected to ensure the highest levels of security and privacy, are offered a personal experience. From the stone itself to the finished piece, master goldsmiths and expert setters craft every detail, with one-of-a-kind designs created from scratch and backed by sustainable, ethical practices. The result is jewelry that feels much like a collectible work of art.
While the clientele remains anonymous, a handful of A-listers have worn Garatti's pieces on the red carpet, including rare green diamonds. Among them are Lupita Nyong'o, who wore Garatti green diamond earrings for The Odyssey premiere in London; Emma Stone, who wore Garatti green diamond earrings and a ring for the 2026 Producers Guild Awards; Angelina Jolie, who wore a green diamond ring at the Coutures premiere; Kate Hudson, who wore a green diamond ring for the 2026 Golden Globes.
Garatti's Green Diamond Jewelry on Celebrities
On Emma Stone: Garatti earrings and ring
On Kate Hudson: Garatti earrings, bracelet, and rings
On Lupita Nyong'o: Garatti earrings, ring, and bracelet
On Gwyneth Paltrow: Garatti earrings
On Angelina Jolie: Garatti earrings and ring
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