Kylie Jenner Just Revived Two Polarizing Trends—And Somehow It Works
Our take

The resurgence of capris and jelly shoes, spearheaded by Kylie Jenner, feels less like a frivolous trend revival and more like a fascinating commentary on the cyclical nature of fashion and the evolving understanding of “cool.” For millennials, the This Hybrid Mary Janes Trend Is Made for Cool Moms—Just Ask Anne Hathaway echoes a familiar nostalgia, a quiet rebellion against the hyper-polished aesthetics that dominated the mid-2010s. The initial backlash against these styles, particularly capris, stemmed from a perceived lack of sophistication; they were deemed too casual, too suburban, a relic of a less discerning era. Now, Jenner’s embrace of them, coupled with the elevated runway interpretations, signals a shift – a willingness to reclaim previously dismissed trends and imbue them with a sense of intentionality and personal style. It also reflects a broader movement away from the relentless pursuit of “newness” and towards a more considered appreciation of vintage and repurposed aesthetics. The parallel with the recent embrace of Alaïa ballet flats—as explored in It's Official: Suddenly Everyone Is Wearing These The Row-Coded High-Street Shoes This Summer —is striking; both trends represent a return to timeless silhouettes, albeit with a contemporary twist.
The key to Jenner’s success in pulling off these "polarizing" trends lies in her ability to contextualize them within a larger framework of understated luxury. It's not about blindly adopting a trend, but about integrating it into a carefully curated personal style. The pairing of capris with elevated basics, or jellies with more sophisticated footwear, demonstrates a mastery of proportion and balance. This aligns with the current cultural appetite for "quiet luxury"—a movement that prioritizes quality, craftsmanship, and timeless design over overt displays of wealth. This resonates deeply with a generation seeking authenticity and rejecting the performative aspects of previous fashion cycles. The "look at me" mentality has subtly shifted; it’s now about conveying a sense of effortless style and self-assuredness, rather than chasing fleeting trends. Even Hailey Bieber’s recent collaboration with Gap, as detailed in Hailey Bieber Designed Her Version of the Perfect $90 Gap Jeans, demonstrates this – a re-evaluation of accessible staples, elevating everyday pieces through thoughtful design.
The appeal of these trends also taps into a broader cultural desire for playful experimentation and a rejection of rigid fashion rules. The playful nature of jellies, in particular, offers a refreshing contrast to the seriousness of recent fashion trends. They represent a sense of carefree joy and a willingness to embrace imperfection. Millennials and Gen Z are increasingly prioritizing self-expression and individuality over conformity, and these trends provide a canvas for experimentation. Moreover, the cyclical nature of fashion inherently creates a sense of familiarity and comfort. Reclaiming these styles is a way of reconnecting with the past, while simultaneously reimagining them for the present. It’s a celebration of personal style evolution, where trends are not simply adopted but reinterpreted and personalized.
Looking ahead, it’s intriguing to consider whether this revival signifies a broader shift towards a more nostalgic and inclusive fashion landscape. Will we see a continued embrace of trends previously deemed "uncool"? Will the focus on effortless style and quiet luxury persist? Or will we witness a pendulum swing back towards more maximalist and overtly trendy aesthetics? One thing is certain: the re-emergence of capris and jellies has sparked a conversation about the evolving definition of style and the power of personal reinvention – a conversation worth observing closely as we navigate the ever-shifting landscape of fashion.
For millennials, the jelly shoe phase never really ended. Plastic pairs just kept a low profile until summer 2026, when runways elevated the once-controversial silhouette. Now, millennials and Gen Z fashion girls alike are reclaiming the trend's nostalgic roots. On July 15, Kylie Jenner did just that in capri pants and jelly shoes, a cool-girl uniform fresh from the early-aughts.
Jenner's latest Instagram post looked like a time capsule, complete with the jelly shoe trend. She styled Chloé's shoe of the summer, the Jelly Mules, with a printed triangle bikini top and matching capris from Kaia Gerber- and Hailey Bieber-approved L.A. label Paloma Wool. Jenner chose the peep-toe kitten heels in a pale pink color (they also come in ashy gray, muted orange, and cool blue), which made her red-hot pedicure pop.

Fashion people like Jenner have kept tabs on the jelly shoe revival since The Row's Spring 2024 endorsement. Fast-forward to the Spring 2026 circuit, and Loewe and Chloé solidified the return of the divisive design in a big way. Chloé's creative director, Chemena Kamali, further embraced the plastic piece's playfulness with the doll heels trend.

One runway show later, everyone from Brooke Shields and Paris Jackson to Maggie Rogers and Maude Apatow tested the look at the Chloé Fall 2026 fashion show. Jelly heels were worn with boho-chic separates that the brand has become synonymous with, including funnel-neck jackets, draped skirts, and whimsical bags.


Other celebrities can't stop styling the jelly sandals, either. Jennifer Lawrence, Alexa Chung, and Kendall Jenner have all recently worn flat versions. During the 2026 Cannes Film Festival, Barbara Palvin channeled Jenner's capris-and-jellies uniform in black leggings and Jimmy Choo's peep-toe mules.

Jelly shoes may have been the moment in the late '90s and early 2000s, but these days, the throwback is quickly becoming flip-flops' biggest competitor. They're perfect for shoppers looking to awaken their inner child—or those in the market for something even more nostalgic than heeled thongs. Revive the trend in your wardrobe with one of this season's most popular styles below.
Shop the Jelly Shoe Trend Inspired by Kylie Jenner
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