Not Jacob Elordi, Not Harry Styles—The New It Guy That Will Be on Every Best Dressed List in Fall 2026
Our take

The cyclical nature of style is undeniable, and the recent spotlight on male style icons—first Jacob Elordi, then Harry Styles—underscores a broader shift in how men are approaching fashion. It’s a fascinating evolution, moving beyond purely functional dressing towards a considered exploration of personal expression. The anticipation of a “new it guy” for Fall 2026, as reported, feels less like a sudden trend and more like a natural progression within this ongoing conversation. We’ve already seen a glimpse of this burgeoning sense of playfulness in articles like Fall's Around the Corner—These 7 Highly Specific It Items Will Be on Every Fashion Person Next Season, which highlights the power of niche, thoughtfully curated pieces. And the re-evaluation of classic elements, as demonstrated in Not Leather, Not Suede—This Heels Trend Actually Looks Chicest With Jeans, speaks to a willingness to challenge traditional boundaries. Ultimately, this new wave of male style is about confidence and individual narrative.
The emergence of a new male style icon isn't just about clothing; it's about embodying an attitude. The previous figures, Elordi and Styles, represented distinct facets of contemporary masculinity – Elordi a brooding, classic cool, and Styles a flamboyant, genre-bending spirit. Whoever steps into this role in 2026 will likely carry a similar weight, reflecting the evolving complexities and nuances of modern identity. It's also worth noting the influence of content creators who are actively shaping the landscape; as explored in Influencer Brett Chody Makes A Case For Having More Fun With Fashion, the ability to cultivate a personal style narrative, shared authentically online, is becoming increasingly important in defining influence. This shift democratizes style, moving it beyond the realm of established fashion houses and into the hands of individuals who resonate with a wider audience.
The significance of this development lies in its broader reflection of societal changes. The increased visibility of male style icons mirrors a growing comfort with self-expression across all genders. It’s a rejection of rigid norms and a celebration of individuality. While the fashion industry has historically been driven by female trends, the recent attention on men's style suggests a growing recognition of its potential and a desire to cater to a more diverse range of aesthetic preferences. This isn’t about men simply adopting traditionally feminine styles, but rather about expanding the definition of what constitutes "masculine" style and embracing a more fluid, expressive approach to dressing. The quiet confidence and subtle power that underpin this shift feel particularly resonant, aligning with a broader cultural move toward authenticity and vulnerability.
Looking ahead, the most intriguing question isn't necessarily *who* will be the "it guy" of 2026, but *what* will his style represent. Will it be a continuation of the current emphasis on individuality and self-expression, or will we see a return to more defined trends and aesthetics? Perhaps the very concept of an "it guy" will become obsolete, replaced by a more decentralized network of style influencers and individual voices. Whatever the future holds, it’s clear that the conversation around male style is far from over, and it promises to be a fascinating one to watch unfold.
For a long time, men's fashion has felt like a space where only a few manage to break through and become recognizable for their sense of style. We've seen it with Jacob Elordi, Harry Styles, and more recently with Hudson Williams, Connor Storries, and Tyler Kolek. But who's next? Our answer is Jack Innanen.
The breakout Canadian actor who stars in Netflix's Big Mistakes and in FX’s Adults has been quietly making a name for himself in fashion, too. While his career may be taking off on screen, his wardrobe has been having a moment of its own. Over the past few months, Innanen has been working with celebrity stylist Brian Meller—who also styles Lea Michele and Bretman Rock—for everything from promoting Adults to attending CFDA & Vogue Unveil America250: United Flags of Fashion. And the partnership has already made one thing clear: Innanen knows how to get dressed.
Before his big-screen debut, though, Innanen built an audience of over 3 million followers on TikTok with his comedic impressionist videos. Fashion, however, has never been much of a joke to him. "I love fashion…" he told V Magazine. "Getting to be more involved in [it] has been a cool aspect of this whole journey. I’ve always loved it, but I never really advocated for it myself." Now he's changing that. From experimenting with tailored pieces to playing with bold belts and It designer bags like Loewe's Amazona, Innanen is finding his footing and having fun along the way.
If his recent looks are any indication, Innanen is making a convincing case for himself as one of the next names in men's fashion to watch. Keep scrolling to discover some of his recent looks.
Jack Innanen's Street-Style Outfits:

On Jack Innanen: Loewe XL Amazona Bag ($6150)




On Jack Innanen: Dior Dioriviera Medium Dior Jett Messenger Bag ($4000)
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