2 min readfrom The Zoe Report

Olivia Rodrigo's Fendi Baguette Bag Was So Carrie Bradshaw-Coded

Our take

Olivia Rodrigo’s choice of accessories continues to resonate with a distinct, cultivated sensibility. Recently, the singer-songwriter was seen carrying the iconic Fendi Baguette Bag, a stylistic nod to the timeless elegance of *Sex and the City*'s Carrie Bradshaw. This selection underscores a quietly confident approach to fashion, prioritizing heritage and refined taste over fleeting trends. Rodrigo’s look reinforces a broader movement—as noted in our recent piece, "Fashion People Are Ditching Their White Tees for This Trending Basic"—towards enduring, intentional style choices.
Olivia Rodrigo's Fendi Baguette Bag Was So Carrie Bradshaw-Coded

The revival of the Fendi Baguette, particularly as embodied by Olivia Rodrigo’s recent sighting, feels less like a fleeting trend and more like a potent cultural signal. Its connection to *Sex and the City* is undeniable, instantly evoking a specific era of aspirational fashion and the romanticized depiction of New York City life. Rodrigo’s choice, timed with the release of her new album, is a savvy move, aligning her image with a legacy of confident, stylish femininity. It's a visual shorthand for a certain kind of cool, one that resonates with a generation seeking both nostalgia and a modern sensibility. The broader context speaks to a wider shift; fashion people are increasingly embracing weekend escapes, demonstrating a desire for experiences alongside elevated style [From NYC to L.A.—Fashion People Are Escaping the City for These 6 Weekend Trips], and this pairing of a heritage accessory with a millennial artist underscores that desire. It’s about curating a lifestyle, not just acquiring a handbag.

The Baguette's resurgence isn’t happening in a vacuum. We’ve seen a broader embrace of Y2K aesthetics, a reclamation of styles once deemed passé, and a renewed interest in brands with storied histories. It's a reaction, perhaps, to the relentless minimalism of recent years, a yearning for a little more personality and playful maximalism. Furthermore, the subtle shift away from the ubiquitous white tee [Fashion People Are Ditching Their White Tees for This Trending Basic] demonstrates a growing appetite for individual expression – a willingness to experiment with color, texture, and silhouette. Rodrigo’s sequined version of the Baguette leans into this playful spirit, a departure from the more understated iterations often seen in the early 2000s. The choice reinforces her own evolving style, hinting at a more confident and expressive phase in her career. This isn’t simply about replicating Carrie Bradshaw; it’s about borrowing an aesthetic touchstone and making it distinctly her own.

Beyond the surface-level trendspotting, Rodrigo’s selection speaks to the power of cultural memory and the enduring influence of television on fashion. *Sex and the City* wasn't just a show; it was a masterclass in aspirational branding, seamlessly integrating fashion into the narrative and solidifying its role as a status symbol. The Baguette, in particular, became synonymous with Carrie's adventurous spirit and her unapologetic pursuit of style. For a younger generation, who may have only experienced the show through reruns or streaming platforms, the Baguette represents a portal to that world, a tangible connection to a cultural phenomenon. It’s a testament to the show's staying power and the way its fashion choices continue to shape contemporary trends. Kristin Cavallari's recent insights into summer trends further solidify the idea that embracing nostalgic pieces, but with a fresh perspective, is key [Kristin Cavallari: I Rarely Style These Shoes With Jeans, But I Wear This Sandal Trend All the Time].

Ultimately, Olivia Rodrigo’s Fendi Baguette moment highlights the cyclical nature of fashion and the enduring appeal of carefully curated nostalgia. It’s not simply about reviving a vintage accessory; it's about reinterpreting a cultural icon for a new generation, one that values authenticity, self-expression, and a touch of understated glamour. As we continue to see a blurring of lines between high fashion and pop culture, where will we see these nostalgic nods appear next? And will the success of the Baguette’s revival inspire other brands to revisit their own iconic pieces, reimagining them for the modern era?

Xavi Torrent/Getty Images

Olivia Rodrigo was spotted in Los Angeles on June 10, a day before her third album, you seem pretty sad for a girl so in love, officially drops, holding one very Carrie Bradshaw-coded accessory: a sequined Fendi Baguette Bag. While her pink shoulder version may not have been exactly identical to the infamous purple version that got robbed at gunpoint on Sex And The City, Rodrigo’s street style moment still felt heavily influenced by Sarah Jessica Parker’s beloved character.

Aside from her bag — which was the obvious standout — the GUTS singer’s Ciggie Lace-Trimmed Baby Tee by Mimi Wade felt like something Bradshaw, the smoker that she is, would have definitely embraced. And did you catch her adorable plaid Miu Miu slingback pumps? They evoked a perfectly Upper East Side prep-girl feeling. The more you convince yourself how Bradshaw-adjacent Rodrigo is, the more parallels can be drawn from her other looks from the day as well.

Take, for instance, her purple-ish pink leather polka-dotted mini dress that she wore for her Jimmy Kimmel Live! appearance last night. The sleeveless silhouette from Hedi Slimane’s Saint Laurent Fall/Winter 2015 ready-to-wear collection could so easily be envisioned on SJP.

PG/Bauer-Griffin/Getty Images

To double down on this theory, fans clocked Rodrigo filming a music video on the Upper East Side alongside a bunch of ballerinas in tutus last month. The iconic uptown location, plus the tutus a la the opening credits of every Sex And The City episode ever were hard to ignore.

Randy Holmes/Getty Images

With her ‘stupid song’ music video and the new album dropping in just a few more hours, it seems that Rodrigo is stepping into her new era with the style of everyone’s favorite fictional New Yorker.

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#style tips#Olivia Rodrigo#Carrie Bradshaw#Sex And The City#Fendi Baguette Bag#Mimi Wade#Miu Miu#Saint Laurent#Upper East Side#Hedi Slimane#Style#Fashion#Music Video#Album#Street Style#Polka Dots#Pumps#Ballerinas#Tutus#Ready-to-Wear