Olivia Wilde Just Put A Fun Twist — Literally — On The Milkmaid Braid
Our take

Olivia Wilde’s recent reinterpretation of the milkmaid braid not only showcases her style evolution but also reaffirms the timelessness of certain beauty trends. A decade after making waves with a classic version of this iconic updo at the Oscars, Wilde's modern twist speaks volumes about the cyclical nature of fashion and beauty. The milkmaid braid, once a ubiquitous choice among celebrities like Vanessa Hudgens and Margot Robbie, has now been infused with a contemporary flair that resonates with today’s aesthetic sensibilities. This revival is a reminder that styles can transcend time while still feeling fresh and relevant, much like the resurgence of classic beauty brands, as seen in the recent Marc Jacobs Beauty Is Back & This Is The Brand's Product Lineup.
The significance of Wilde’s updated braid lies not just in its visual appeal but in its broader cultural implications. As we navigate an era where social media dictates trends at lightning speed, the ability to reinterpret established styles with a modern twist is a powerful form of self-expression. It highlights how fashion is less about fleeting trends and more about personal identity and resonance. Wilde’s style embodies this ethos, serving as an aesthetic role model who encourages exploration and creative expression. Her confident approach invites others to embrace their unique interpretations of beauty, reminiscent of the sentiment shared in the article My Parents Didn't Work in Fashion, But They Are Fashion Icons—Here Are the Style Lessons I Learned From Them.
Moreover, Wilde's choice to revisit the milkmaid braid during a time when authenticity is increasingly valued speaks to a larger movement within the beauty industry. In a landscape often dominated by over-the-top looks and heavy makeup, Wilde’s elegant and understated approach serves as a refreshing counterpoint. It reminds us that beauty can be both effortless and sophisticated, embodying a calm luxury that resonates deeply with audiences seeking to cultivate their own self-confidence. This aligns well with the growing trend of minimalist beauty, where less truly is more, allowing one's natural beauty to shine through without relying on elaborate techniques.
As we move forward, it will be fascinating to observe how other influencers and celebrities will adopt or adapt this modern iteration of the milkmaid braid. Will we see more reinterpretations of classic styles, and how will they influence the beauty landscape? It raises critical questions about the nature of beauty and style in our current context, urging us to consider not just what is trending but why these trends have lasting power. Wilde’s braid is more than just a hairstyle; it’s a symbol of the ongoing dialogue between past and present, tradition and innovation. As we embrace this interplay, we invite readers to explore their own relationships with beauty and style, perhaps daring to put their unique spin on classic looks.

In 2016, milkmaid braids were as ubiquitous as Deadpool, “Hello,” and Instagram filters. And I’m barely exaggerating here: Vanessa Hudgens, Kerry Washington, Margot Robbie, and Elle Fanning are just a few of the stars who publicly donned variations on the style that year. Among the most notable of these wearers was Olivia Wilde, who took the look all the way to the Oscars red carpet, where she wore the intricate updo with a pleated, polarizing Valentino gown. And now, a decade later, the star has resurrected the hairstyle — but this time with a literal twist.
The Don’t Worry Darling director stepped out in New York City on May 19 to attend Fendi Presents The Baguette 26424 Re-Edition, held at the brand’s flagship. Wearing a slinky white sheath dress and carrying a sparkling Fendi bag, Wilde’s hairstyle consisted of a long milkmaid “twist” loosely wrapped around the crown of her head. A few face-framing pieces were left out on either side to up the romantic, earthy energy.
By opting for a twist — instead of the classic braid — the style not only took on a more effortless, easygoing vibe; it also felt more modern. It might have been a sneaky callback to 2016, but it was anything but dated.


Rounding out the rest of the glam, the star opted for a short neutral manicure and soft, peachy makeup, including glossy lips, radiant cheeks, and subtle, bronzey winged eyeliner.
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