fashion inspiration

Pamela Anderson on the power of choosing her own beauty ritual

She lets the mascara dry between coats.

4 min read Latest from Who What Wear
Pamela Anderson on the power of choosing her own beauty ritual
Sonsie Skin, Basic Balm in Wild Groundcherry

There is something quietly radical about a woman who changes her mind in public. Pamela Anderson, who arrived at Isabel Marant's spring/summer 2024 show barefaced and redefined the conversation around natural beauty, has since appeared at the Oscars, the Met Gala, and her own son's wedding with that same stripped-back beat. Now she has added striking, inky eyeliner to the rotation, and the reaction tells us more about our own expectations than it does about her. For our part, we find the switch-up refreshing precisely because it refuses to become a doctrine. Anderson herself says it plainly: "I never want to pigeonhole myself." That is the kind of self-possession that The Quiet Power of Pat McGrath's New Jewelry Line also captures, an authority that doesn't need to shout to be felt. And just as Olandria Carthen's Pat McGrath Moment Is a Study in Self-Made Poise reminds us, working with Pat McGrath is not merely a cosmetic choice; it is an encounter with an artist who understands that beauty rituals are personal archives, not trend cycles.

Anderson's recent look, a Cleopatra eye, severe and deliberate, paired with nothing but a sheer shimmer on her lips, was born from that exact collaboration. She wanted it "in a Michèle Lamy or Carine Roitfeld way," she explains, and she wore it because "it went with the outfit." That ease is the point. There is no manifesto here, no promise that bare skin is the only authentic path. Instead, Anderson credits her mother with the practical wisdom she now lives by: foundation and powder sink into wrinkles, so keep the complexion raw and free to play with everything else. "When you go with a bare face, it's a more vulnerable, approachable, interesting look," she adds, "but that's just my two cents." The humility in that phrasing is what makes her approach feel attainable rather than aspirational in the exhausting sense. She is not performing liberation; she is describing what feels true at this moment.

For the reader, the practical takeaway is deceptively simple: your beauty ritual should be a reflection of where you are, not a permanent identity. Anderson moved through a season of stripping back, then allowed herself the freedom to add a bold eye when the occasion, and Dame Pat McGrath, invited it. Her new Sonsie Wild Groundcherry Basic Balm, a limited-edition lip product inspired by the earthy, semisweet fruits from her own garden, embodies that same spirit. It enhances the natural color of the lips with a warm, mica-free shimmer, and it is designed to be worn alone or layered over a vivid liner. The product is temporary by design; once it sells out, it is gone. That impermanence is intentional, and it mirrors Anderson's larger philosophy: we are not obligated to repeat ourselves. She has learned from mentors like Vivienne Westwood, who "wore red eyeliner on her eyelids and green on her lips" and never asked permission. Anderson now describes her new beauty MO as "expect the unexpected," and she means it as an invitation, not a rule. The question worth sitting with is not whether she will wear makeup again, but which version of herself she will choose to meet next.

From Latest from Who What Wear

Since arriving at Isabel Marant's S/S 24 show in Paris without a stitch of makeup, Pamela Anderson has become a figurehead for natural, fresh-faced beauty. She's attended Oscars events, the Met Gala, and her own son's wedding with a minimalist beat, so when she appeared at Vogue World: Milano wearing striking, inky eyeliner, she, of course, got people talking. "I never want to pigeonhole myself," the star tells Who What Wear about the decision to go full glam. At present, the bold liner has given way to a pair of thick, square-framed glasses that lend a scholarly air, heightened by…

Read the original at Latest from Who What Wear