Tiny Blush, Bag Charms, and More: Alexandra Leclerc's New Rhode Collection Is Coming—A Sneak Peek
Our take
The quiet hum of anticipation surrounding Rhode Beauty’s collaborations has become a defining characteristic of its brand identity, and the latest venture with stylist Alexandra Leclerc is no exception. Leclerc, known for her understated yet impactful styling work with Hailey Bieber and others, perfectly embodies the same ethos of effortless cool that Rhode strives for. This collection feels like a natural evolution, extending Rhode’s existing minimalist aesthetic with a touch of curated personality. It’s a savvy move, capitalizing on the current cultural obsession with understated luxury and the power of a stylist’s influence—a phenomenon we’ve seen exemplified by the rise of figures like Law Roach A Definitive List of Celebrity Stylists Who Changed the Way We Dress Over the Past 20 Years. The focus on small, considered accessories—tiny blush shades, delicate bag charms—signals a shift towards a more personalized, almost talismanic approach to beauty and style. This aligns with a broader trend of consumers seeking items that feel less like purchases and more like extensions of their individual identities.
The details revealed in the article – the blush shades, the playful charms – reinforce Rhode’s commitment to accessible luxury. It’s not about ostentatious displays; it’s about enhancing the everyday with thoughtfully designed pieces. This echoes the broader movement towards "calm luxury" which prioritizes quality, craftsmanship, and timelessness over fleeting trends. We’ve seen similar principles at play in other collaborations, particularly those blending fashion and beauty, as demonstrated by the recent Celine and Reebok sneaker release Celine and Reebok Just Made the Ultimate French-Girl Sneaker. The subtle branding, the focus on texture and finish, all contribute to a sense of elevated simplicity. This is a space where trends are absorbed and filtered through a lens of discerning taste, rather than aggressively pursued. It’s a far cry from the fast-fashion cycles that once dominated the beauty and accessory markets, and a testament to the enduring appeal of intentionality. Even the choice of Leclerc, with her existing fan base and reputation for impeccable taste, demonstrates a careful consideration of audience and brand alignment.
The success of Rhode, and these types of collaborations, speaks to a deeper shift in consumer behavior. People are increasingly seeking authenticity and connection with brands that reflect their values. They’re tired of being bombarded with constant advertising and crave a more curated, considered experience. This isn't about chasing the latest viral sensation; it’s about cultivating a personal style that feels genuine and enduring. While Zara’s new arrivals are tempting for a quick closet refresh Don’t Waste Your Money—These Are the 28 Zara New Arrivals That You’ll Wear On Repeat, the Rhode x Alexandra Leclerc collection represents something different: an investment in a timeless aesthetic and a deeper connection to a brand’s ethos. The emphasis on small, thoughtful details suggests a brand that understands the power of quiet confidence and understated elegance.
Ultimately, this collaboration prompts a crucial question: Will this trend of stylist-led beauty and accessory collections continue to gain momentum, and how will other brands adapt to meet this growing demand for curated, personality-driven products? The response from consumers will be the ultimate indicator of whether this approach represents a fleeting moment or a fundamental shift in the landscape of beauty and style—a shift towards a more considered, personal, and genuinely luxurious expression of self.
Alexandra Leclerc is multi-faceted. She's a model, fashion influencer, philanthropist, art historian, and Formula One WAG—a term widely used to refer to wives and girlfriends of professional athletes. In this case, it's Ferrari racing driver Charles Leclerc. The two recently wed in a civil ceremony earlier this year, during which she wore archival Chanel (NBD).
What happens when she combines her "signature approach" to beauty with Rhode's skin-first formulas and cool-girl aesthetic? The answer is a new celeb makeup collection, of course, and this one has some serious sell-out potential. Today, Rhode announced a "shimmery" collection in collaboration with Leclerc. It features three tiny blushes, a new Peptide Lip Tint, and two cute-as-can-be accessories. The items aren't available to shop until September 15 at 9 a.m. PST/12 p.m. EST, but you don't have to wait that long to get a first glimpse. Ahead, see all six luminous (and limited-edition) products.
According to a press release, Leclerc was the first-ever Rhode muse. In fact, Rhode superfans might recall that she starred in the 2024 Fall Lip Case campaign. That same year, she also co-hosted a Rhode dinner in Miami to coincide with F1.
Since the brand's internet-viral Pocket Blush ($25) is Leclerc's "everyday essential," she made it the star of her limited-edition collection. She co-created a mini Pocket Blush in three shimmery shades. She also co-created an exclusive Peptide Lip Tint ($20) and two accessories. It was all in an effort to capture her "signature approach to natural, luminous beauty."
Pocket Pearl
Rhode's beloved Pocket Blush is reimagined in a tiny size (only 0.08 ounces) in three new, shimmery shades. Each one features the same formula as the brand's original Pocket Blushes, so you can expect them to melt onto the skin, blend easily, and look natural. First up, there's Gemini (a shimmery candy pink).
The shade Monet is a shimmery apricot.
Monaco is a luminous terracotta, which looks strikingly similar to the brand's best-selling Toasted Teddy ($25) shade, albeit with a hint of sun-kissed shimmer.
Sweet Apple Peptide Lip Tint
It wouldn't be a Rhode collection without an exclusive Peptide Lip Tint. This one offers a shimmery, golden-brown tint and smells like tart apple candy.
Rhode Accessories
The Rhode x Alexandra Leclerc collection even features accessories, like this Rhode Carabiner. It features the 'R' icon and comes with the charm cap to clip, style, and carry alongside Pocket Pearl.
The Flutter Charm features a tiny butterfly and attaches to any Pocket Pearl.
The collection will be available for purchase on Tuesday, September 15 at 9 a.m. PST/12 p.m. EST exclusively on rhodeskin.com. Until then, shop some editor-recommended Rhode products below. We have no shortage of suggestions.
Shop 5 Rhode Must-Haves
Rhode's Highlight Milk is an easy way to look sun-kissed.
The same goes for the Pocket Bronze; it's a creamy, natural-looking bronzer.
Rhode's Peptide Lip Shapes help create a fuller-looking, contoured pout.
This hydrating and antioxidant-rich face mist is a staple in my skincare routine.
I'm keeping this soothing and moisturizing lip mask on hand for the colder months.
Read on the original site
Open the publisher's page for the full experience