•1 min read•from SustainableFashion
What kind of transparency actually matters to you when buying clothes?
Our take
In the realm of sustainable fashion, transparency often feels like a buzzword, yet its true value lies in specifics. When considering a purchase, do you prioritize knowing the factory's name, the fabric mill's practices, or the certifications that validate ethical standards? Are wages and carbon impact crucial factors in your decision-making process? As a small menswear brand, we seek to navigate this complex landscape and understand what genuinely resonates with you.
For those into sustainable fashion, brands talk a lot about being “transparent”, but that can mean a lot of things.
Is it knowing the factory? The fabric mill? Certifications? Wages? Carbon impact?
We’re a small menswear brand trying to figure out what’s actually useful vs just noise.
What do you genuinely look for?
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