Who What Wear Editors Told Me Their 21 Best Fashion Finds This Month
Our take

The cyclical nature of fashion trends is a constant source of fascination, and the recent piece from Who What Wear, highlighting editor-approved fashion finds, offers a particularly interesting snapshot of the current landscape. It's a testament to the enduring influence of editorial voices—those seasoned shoppers who possess an innate ability to discern what's truly compelling amidst the noise. Their selections, often a blend of established luxury brands and surprisingly accessible pieces, act as a subtle but powerful guide for consumers. The article’s focus on editor picks reinforces a shift away from purely influencer-driven trends, a move many of us appreciate. It’s a return to a more considered approach, where discernment and quiet authority hold sway. We’ve seen this reflected in our own content, as evidenced by the recent discussion around [Pedis at the Ready: I Think Flip-Flops and Ballet Flats Look Coolest When Styled With This Divisive Sock Trend ], which demonstrates a playful, yet intentional, approach to styling. And, as the resurgence of the Cardi B x Old Navy jeans proves, [Cardi B x Old Navy Jeans Are Back in Stock, and I'm Getting Another Pair ] even accessible collaborations can achieve cult status when championed by discerning eyes.
What’s particularly noteworthy is the underlying narrative this selection process reveals: a move towards pieces that are versatile, well-made, and adaptable to a range of personal styles. It's not about chasing fleeting micro-trends, but rather about investing in items that offer longevity and a sense of effortless chic. This aligns perfectly with the ethos of quiet luxury—a sensibility that prioritizes quality, craftsmanship, and understated elegance over ostentatious displays of wealth. The editors’ choices often reflect a refined understanding of silhouettes and fabrics, favoring pieces that enhance rather than overwhelm. The predicted shift away from black ankle boots towards a different style and color, as discussed in [Instead of Black Ankle Boots, This Celeb-Approved Style and Color Will Be Trending This Fall ], exemplifies this evolving preference for subtle updates and seasonal reinventions. It’s a move that resonates with a consumer base increasingly conscious of sustainability and mindful consumption.
The continued emphasis on editorial recommendations also speaks to a broader fatigue with the often-performative nature of social media fashion. While influencers undeniably play a role, the curated perspective of a fashion editor—someone whose livelihood depends on a keen eye for style—carries a certain weight and credibility. These editors aren’t necessarily seeking viral moments; they’re building a reputation for discerning taste and reliable advice. This creates a sense of trust that’s difficult to replicate through purely commercial endorsements. It’s a shift towards a more considered and less reactive approach to fashion consumption—a desire for pieces that tell a story and reflect a personal aesthetic rather than simply following the latest craze. The focus on “finds” rather than purely “products” further reinforces this—the excitement of discovery and the validation of a well-chosen piece are powerful motivators.
Ultimately, the Who What Wear article underscores a broader trend within the fashion industry: a return to foundational principles of style and a growing appreciation for quiet confidence. The emphasis is on building a wardrobe that reflects individuality and enduring taste, rather than chasing fleeting trends. This shift benefits both consumers and brands, fostering a more sustainable and meaningful relationship with fashion. The question now becomes: how will brands adapt to this evolving landscape, moving beyond superficial marketing tactics to cultivate genuine connections with consumers who value authenticity and enduring style? And will the rise of AI-powered styling tools further influence the role of the human editor in shaping our fashion choices?
Who What Wear editors are true shopping experts. When reading their stories, I'm always inspired by the cool finds they've uncovered, so I've made it a habit to tap them to find out which items are on their radar at any given moment. You'll find plenty of chats about the latest fashion discoveries in my Slack messages. Curious about what my fellow editors found so far this month? I'm sharing their top finds below.
With our diverse styles, these pieces range from simple, trendy basics to bold, bright prints, so you're sure to find at least a few that suit your taste. These pieces are all worth checking out, and I don't think they'll be in stock for long. Here are the best fashion finds this month.



"Aflalo is the moment, and this is the coolest going-out top I've seen in a moment."

"Fall wedding invites in your inbox? The search for a guest dress ends here."

"Iterations on the viral Inez Pumps just keep getting better and better. These mules are so versatile."

"Cute (and more wallet-friendly) version of The Row Cecily Bag that Kendall keeps carrying."

"Herbert Levine is the insider-adored shoe brand that's making a huge comeback this year, and I'm crushing hard on the pony-hair loafers with the pin detail."


"I'm looking for nice things and excuses to wear them, so naturally, this dress has my full attention."

"I've been throwing an oversize striped shirt on top of everything this summer, and I want more."

"This year, I'm stepping up my sun-protection game with hats that goes the extra mile. This one is on my list."

"Anything from CouCou is quick to take over the streets of NYC. I've started to see these pants pop up and can't help but notice their cool factor."

"Tops like this make getting dressed up easy. If you want to elevate your style, swap this with your plain white tees and thank me later."


"After seeing this top on Who What Wear's senior fashion editor Anna LaPlaca, I immediately added it to my cart."

"L'Agence just launched a collection of its best-selling jeans for petite fashion people. Being 5'1" and always having difficulty finding denim for my height, I will be purchasing a pair."

"I'd love to own everything Valesque makes, but my favorite piece right now is its new yellow crushed-velvet tote. It looks so rich and will add nice depth to any outfit from now through the fall."

"No one will believe you when you tell them that you got this elegant skirt at Zara."
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