•2 min read•from SustainableFashion
Would love to get some feedback
Our take
Introducing Niche by Nature, a platform dedicated to making circular fashion accessible and meaningful. Recognizing the challenges consumers face—such as the difficulty in discovering genuine circular options and navigating greenwashing—this initiative aims to offer intentional, non-mass-produced pieces. By partnering with recycled textile suppliers and promoting circular behaviors, Niche by Nature encourages a more sustainable shopping experience. The redesigned website now features early access and waitlist options. Your feedback is invaluable in shaping this vision. Does it resonate with your sustainability values?
Hi, I’ve been working on a platform (Niche by Nature) that’s focused on making circular fashion more accessible — and I’m currently close to launching.
From a consumer perspective, I’ve always felt like:
• Circular options are hard to discover • It’s difficult to know what’s genuinely better vs greenwashing • Most platforms still push overconsumption, just with a “sustainable” label So what I’m trying to build is something that:
• Helps you discover more intentional, non-mass-produced pieces • Gives some visibility into the impact of what you’re buying • Encourages circular behaviour (not just buying more, but reusing/returning over time) On the backend, we’re working with recycled textile suppliers, textile sorter, circular packaging, and trying to build a system where items can come back into the loop instead of ending as waste.
I’ve just redesigned the website and added early access/waitlist features, but before I move forward, I’d really value perspectives from people who actually care about sustainability:
• Does this feel genuinely useful, or just another “sustainable” concept? • What would make you trust (or not trust) something like this? • What’s missing from your ideal sustainable shopping experience? Here’s the link: https://www.nichebynature.com/
Open to honest feedback — even if it’s critical. I’d rather fix things now than later.
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