•1 min read•from SustainableFashion
Would you still purchase?
Our take
When considering a purchase from a small business, the choice of materials can be significant, especially when it comes to sustainability and comfort. If you are drawn to a clothing item crafted from GOTS-certified organic cotton and handmade with care, would the use of standard knit elastic in the waistband deter you? Alternatively, is a commitment to 100% plastic-free rubber elastic essential for your decision? This question invites reflection on our values and priorities when supporting ethical fashion brands.
If a clothing item is GOTS-certified organic cotton and hand made, Would you still buy it if a standard knit elastic that is fully encased in the cotton waistband so it doesn't touch your skin was used? Or is 100% plastic-free rubber elastic a requirement for you?
In the specific case that you are buying brand new clothing from a small business.
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Tagged with
#brand collaborations#GOTS-certified#organic cotton#plastic-free#hand made#sustainable#ethical fashion#cotton waistband#rubber elastic#small business#sustainable materials#standard knit elastic#clothing item#environmental impact#material choice#consumer preference#purchase decision#customer values#local production#brand new clothing