I don’t know wtf I’m doing

So I take photos in a very niche sports market. And I make some decent money off it as a side hustle. I’ve only done it for a year or so.

My photos sell, I get booked, sooo I must doing something right? Right? but….

I have no set style and I feel like it’s holding me back.

Ngl when I edit photos in Lightroom I go in with zero vision. And it’s not from a lack of effort but I just seem to find everything cool and badass looking (given it’s not a sh** edit with like saturated and vingrette out the ass) but still. And I look at other people in my niche and some go for more of “realism” (like barely edited look) and others go for these crazy edits with sick contrasting colors etc. and I can mimic it all and have.

Idk what do yall do when editing? Do u have vision in mind before hand? Do u edit the same for the sake of consistency or do u truly believe your style is the best? Any advice/recommendations.