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Kodak’s Ektacolor Pro Film Is the New Name of the Beloved Portra

Kodak’s Ektacolor Pro Film Is the New Name of the Beloved Portra

Three Kodak film boxes labeled "PRO 160," "PRO 400," and "PRO 800" on a white background, next to a person wearing a pink shirt, black pants, and bracelets, standing outdoors.

Alongside the new Kodak Ektapan 100, 400, and P3200 black and white films, Eastman Kodak also released Kodak Ektacolor Pro 160, 400, and 800 daylight-balanced color negative film. The new Ektacolor Pro films appear to be rebranded versions of Kodak's extremely popular Portra films, which have long been distributed by Kodak Alaris rather than Eastman Kodak itself.

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