CRITICS NEEDED

Hello Everyone -

Lifetime lurker here looking for honest critique and advice. After many many years of dreaming, I’m going for it. I figure it’s better to say I tried and failed than never to have tried at all. Does the world need another fashion brand? Fuck no. But here I am trying to do something genuinely different and I need real feedback from people who will actually tell me the truth.

The concept is convertible fashion where every piece serves at least two functions. A dress that becomes a top. A skirt that becomes a maxi. A cardigan that flips. The idea is that true sustainability isn’t just about materials, it’s about desire. The most sustainable garment, imo, is the one you actually reach for over and over again. I want to lead with something beautiful first, and let the responsible sourcing be the backbone not the marketing hook.

On materials: short term I’m sourcing from deadstock fabric suppliers but long term I want to source directly from textile and post-consumer waste streams. I’m tracking every fabric source from day one.

I have three samples in progress and I’m looking for brutal honesty before I go any further.

A few specific questions (feel free to answer one, all or none and just comment)

• Would you actually reach for something like this in a store or add it to your cart and why or why not? • What’s the most you’d realistically pay for a well-made convertible dress or top made from reclaimed fabric? • Does the “convertible” concept excite you or feel gimmicky? 

I appreciate any and all feedback (the harsher the better)!!!!!!

TL;DR - Building a womenswear brand where every piece converts into at least two garments, made from reclaimed textile waste. Want to lead with desirability over sustainability preaching. Three samples in progress. Would you buy it, and what would stop you?