Chiara Bransi/consumers

consumers

consumers on Chiara Bransi: a running collection of 4 stories we have gathered and hand-picked because they are worth your time. Every post here touches on consumers in some way — the news, the analysis, the deep dives, and the occasional surprise find. Who Chiara Bransi Is Chiara Bransi is a German-born lifestyle and fashion influencer, blogger, model, and entrepreneur. She rose to prominence by sharing fashion, travel, and… New stories are added to this page as we find them, so check back if you want to keep up with what is happening around consumers, or subscribe to the RSS feed to get them as soon as they are published. Browse the collection below, or head back to the homepage to see everything Chiara Bransi is covering right now.

Vogue reports that 58% of consumers surveyed prefer resale over buying new, while 47% now consider an item’s potential resale value before purchasing it new.
SustainableFashion

Vogue reports that 58% of consumers surveyed prefer resale over buying new, while 47% now consider an item’s potential resale value before purchasing it new.

Recent data from Vogue reveals a significant shift in consumer behavior, with a striking 58% now favoring resale over purchasing new items. Furthermore, nearly half (47%) are actively considering an item’s potential resale value *before* making a new purchase. This reflects a growing emphasis on sustainability and mindful consumption within the fashion landscape. For a deeper dive into current trends, explore our article "The Accessories That Make the Easiest Fashion Gifts," which offers practical guidance for thoughtful and adaptable gifting.

The Rise of Pre-Owned Luxury Fashion: Why Shoppers Choose Resale
Fashion Gone Rogue

The Rise of Pre-Owned Luxury Fashion: Why Shoppers Choose Resale

Luxury fashion has long been defined by exclusivity, impeccable craftsmanship, and enduring design. Now, a significant shift is underway: the pre-owned market has become increasingly central to the luxury landscape. Driven by sustainability concerns and a desire for unique finds, shoppers are embracing resale platforms with enthusiasm. This rise reflects a broader cultural move towards conscious consumption and a redefinition of what luxury truly means. For deeper insights into lasting investments, explore our article, "Beauty Investments That Last Longer Than a Trend."

SustainableFashion

Dissertation on Sustainability and Fast Fashion, Need Participants Please!

As a Masters student in entrepreneurship, I am conducting research for my dissertation: investigating the commercial viability of the Circular Economy within the UK’s fast fashion industry. My study explores how businesses can move beyond the "take, make, waste" linear model toward sustainable practices. To gather crucial insights, I am seeking 1-2 participants from the UK fast fashion industry—ideally managers or those with organizational consent. If you or someone you know can contribute, please reach out.

The Return of the Personality Bag
Fashion Gone Rogue

The Return of the Personality Bag

The landscape of luxury is shifting, and handbags are leading the charge. Forget subtle accents – we're witnessing the return of the personality bag. These aren't accessories meant to disappear; they're stepping forward as bold statements, injecting playful energy and expressive flair into every look. Luxury is evolving, embracing individuality, and these bags are the perfect embodiment of that change. For a look at another trend embracing vibrant expression, explore our article, "Alo Eyewear is Serving Sporty Glam."