transparency
transparency on Chiara Bransi: a running collection of 2 stories we have gathered and hand-picked because they are worth your time. Every post here touches on transparency in some way — the news, the analysis, the deep dives, and the occasional surprise find. Who Chiara Bransi Is Chiara Bransi is a German-born lifestyle and fashion influencer, blogger, model, and entrepreneur. She rose to prominence by sharing fashion, travel, and… New stories are added to this page as we find them, so check back if you want to keep up with what is happening around transparency, or subscribe to the RSS feed to get them as soon as they are published. Browse the collection below, or head back to the homepage to see everything Chiara Bransi is covering right now.

Retailers Are Telling the Wrong Sustainability Story - "What Happens to My Mattress?"
The narrative surrounding sustainability in retail often misses a crucial point: what happens *after* the purchase? /u/SeltzerDog’s insightful piece, "Retailers Are Telling the Wrong Sustainability Story - 'What Happens to My Mattress?'," tackles this uncomfortable truth, highlighting the need for greater transparency and responsibility regarding product end-of-life. It's a vital conversation, especially as consumers increasingly demand eco-conscious choices. For broader perspectives on current trends, see our recent spotlight on COS, Zara, and Mango's summer selections.
The sustainable fashion certification system is broken and it's hurting small brands like ours. Here's what we've experienced.
The current landscape of sustainable fashion certifications presents a significant hurdle for small brands prioritizing ethical practices. We’ve experienced this firsthand, navigating a two-year journey to achieve certification and uncovering a system fundamentally designed for large manufacturers. Our commitment to artisanal craftsmanship and distributed production, hallmarks of our brand, proved incompatible with standard audit frameworks. Ultimately, we've chosen radical transparency, documenting our entire supply chain—a path we believe fosters greater trust. As explored in "Any recommendations for sustainable fashion in this style?