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The New Guard of Design Emerges From LA, London, and NYC

Three emerging designers from Los Angeles, London, and New York are quietly redefining what modern luxury looks like.

4 min read Latest from Who What Wear
The New Guard of Design Emerges From LA, London, and NYC

There is something quietly radical about a designer who begins not with a sketch or a fabric swatch, but with a single, unshakeable question. The four emerging talents featured here, Briah Taubman, Gina Corrieri, Margaret Williamson Bechtold, and Grey Buscemi, are not simply making clothes. They are rethinking what a garment can be, and in doing so, they offer us a way to dress that feels more intentional, more connected to where we live and who we are. It is a perspective we find deeply resonant, especially when considered alongside our recent reflections on Three Native Angelenos on the Los Angeles They Call Home and the meditative power of Two Decades of Runway Fashion, Revisited with Quiet Intention. These designers are not chasing trends; they are building worlds, and they invite us to step inside.

What unites them is a refusal to accept convention as a given. Taubman, a classically trained painter, views her knitwear as an extension of her canvas, each handcrafted piece an exercise in emotional expression rather than seasonal novelty. Her label, Briah Artemis, is built on rich textures and intentional color, with samples handmade in her Nolita studio, a practice that grounds her work in the tangible, the local, the imperfect. Corrieri, meanwhile, builds her London-based label around the rhythm of a life lived in motion: the anticipation of a night out, the freedom of the dance floor, the quiet aftermath of a dawn walk home. Her garments, crafted from secondhand and deadstock textiles, are not just sustainable; they are narrative. They carry the memory of a place and a feeling, which is precisely what makes them feel so personal. Bechtold's approach is almost sculptural in its restraint. She started with a single piece, the Opera Coat, and built her Los Angeles label Margaret on the principle of mastering one thing well. Her use of Japanese satin and local artisanship speaks to a quiet luxury that does not need to announce itself. And Buscemi, launching during London Fashion Week, begins with the engineering itself: taking garments apart to understand how they come together, then reimagining construction from the ground up.

For the woman who dresses with intention, this shift matters. These designers are not asking us to buy more; they are asking us to buy differently. Taubman's hope that her wearers remain true to themselves even through growing pains, Corrieri's dedication to limited drops that feel like artifacts of a shared experience, Bechtold's belief that originality earns a more loyal following, these are not marketing slogans. They are philosophies. And they suggest a fashion industry moving away from the disposable and toward the deeply personal. The question is no longer just what we wear, but why. And if these four designers are any indication, the answer lies in the textures of our daily lives, the cities we call home, and the quiet confidence of a garment that feels like it was made for us alone. We will be watching to see how Buscemi's deconstructionist approach evolves beyond the runway, and whether his engineering instincts can reshape not just a single silhouette, but the way we think about construction itself.

From Latest from Who What Wear

The most compelling emerging designers have a way of shifting the fashion industry's perspective, reimagining what it looks like and where it might go next. Across L.A., NYC, and London—the cities many of our editors call home—we have a front-row view of the rising talent shaping each fashion community. The four designers featured here offer a glimpse of that talent and the distinct creative energy driving each city. Their perspectives, backgrounds, and studies vary, from engineering to fine art, but what unites them is a commitment to following their own creative instincts and challenging convention while carving out a distinct…

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