1 min readfrom SustainableFashion

Vogue reports that 58% of consumers surveyed prefer resale over buying new, while 47% now consider an item’s potential resale value before purchasing it new.

Our take

Recent data from Vogue reveals a significant shift in consumer behavior, with a striking 58% now favoring resale over purchasing new items. Furthermore, nearly half (47%) are actively considering an item’s potential resale value *before* making a new purchase. This reflects a growing emphasis on sustainability and mindful consumption within the fashion landscape. For a deeper dive into current trends, explore our article "The Accessories That Make the Easiest Fashion Gifts," which offers practical guidance for thoughtful and adaptable gifting.
Vogue reports that 58% of consumers surveyed prefer resale over buying new, while 47% now consider an item’s potential resale value before purchasing it new.

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