When you shop for fashion or book a hotel, does sustainability ever actually change what you pick? (5-min survey for my thesis)
Our take
I'm a fashion business student at IED Madrid working on my final thesis. The project explores a gap I keep running into: platforms like Farfetch and Booking.com are great at discovery, but sustainability is either an afterthought or completely absent from how results are ranked.
My thesis proposes a platform that flips this — where sustainability is the default ranking logic, not a filter you have to dig for.
Before I defend it, I need real data. I've put together a 5-minute anonymous survey on how people actually shop for luxury fashion and book accommodation, and whether sustainability plays any role in those decisions.
Would really appreciate your responses — and happy to share the results with this community once they're in.
https://forms.gle/uWCCKdD8oGw7PVpz8
Open to any feedback on the concept too. Thanks!
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