cool

cool on Chiara Bransi: a running collection of 4 stories we have gathered and hand-picked because they are worth your time. Every post here touches on cool in some way — the news, the analysis, the deep dives, and the occasional surprise find. Who Chiara Bransi Is Chiara Bransi is a German-born lifestyle and fashion influencer, blogger, model, and entrepreneur. She rose to prominence by sharing fashion, travel, and… New stories are added to this page as we find them, so check back if you want to keep up with what is happening around cool, or subscribe to the RSS feed to get them as soon as they are published. Browse the collection below, or head back to the homepage to see everything Chiara Bransi is covering right now.

Gisele Bundchen is Effortlessly Chic in Marc O’Polo Fall 2026
Fashion Gone Rogue

Gisele Bundchen is Effortlessly Chic in Marc O’Polo Fall 2026

Gisele Bundchen embodies effortless chic as the face of Marc O’Polo’s Fall/Winter 2026 campaign, returning to the brand with the signature cool that has long defined her style. The campaign showcases a relaxed sophistication, reflecting a mood of understated elegance. Bundchen’s presence reinforces a narrative of quiet luxury, prioritizing feeling and atmosphere over overt display. It’s a return to a timeless aesthetic, mirroring a broader shift away from fleeting trends, as seen in the recent embrace of elegant denim over skinny jeans.

Fenty's New Pro Filt'r Fluid Flex Longwear Foundation, Reviewed
The Zoe Report

Fenty's New Pro Filt'r Fluid Flex Longwear Foundation, Reviewed

Anticipation has culminated. Fenty Beauty’s Pro Filt'r Fluid Flex Longwear Foundation arrives September 4th, and I was fortunate enough to experience it firsthand. This latest iteration promises long-lasting coverage with a natural, skin-like finish—a pursuit many of us understand. My testing revealed a compelling formula, and the full review follows. For those seeking further guidance in foundation selection, you might appreciate my earlier piece, "I'm a Makeup Artist and Beauty Editor With Oily Skin—These Are the Foundations I Actually Use."

 Plaid For Fall Isn't Groundbreaking, But These 30 Cool Plaid Pieces Are
Latest from Who What Wear

Plaid For Fall Isn't Groundbreaking, But These 30 Cool Plaid Pieces Are

Plaid for fall isn’t exactly a revelation—it girls consistently embrace the print each season. However, this year's iterations feel particularly considered, moving beyond predictable patterns into genuinely cool territory. We’ve curated thirty plaid pieces that exemplify this elevated sensibility, from structured outerwear to subtly patterned knits. Discover the refined takes on a classic, and embrace the effortless ease of autumnal layering. For a glimpse at another emerging trend, see "Not Stilettos—The Heel Style Taking Over LA, NYC, and Paris Right Now."

 Okay, Chic and Cool—These New Staples From J.Crew Are Giving "I'm Stylish"
Latest from Who What Wear

Okay, Chic and Cool—These New Staples From J.Crew Are Giving "I'm Stylish"

Embrace effortless style with J.Crew's newly released staples—a curated collection designed to evoke quiet confidence. From luxuriously soft knits to gracefully flowing skirts, these pieces seamlessly integrate into a refined, modern wardrobe. This season’s offerings whisper sophistication rather than shout it, prioritizing mood and feeling above fleeting trends. Discover the building blocks of a truly chic aesthetic, reflecting a mindful approach to personal style. For more on embracing timeless trends, explore our recent feature on early fall finds at Zara.