Serena Williams
Serena Williams on Chiara Bransi: a running collection of 14 stories we have gathered and hand-picked because they are worth your time. Every post here touches on serena williams in some way — the news, the analysis, the deep dives, and the occasional surprise find. Who Chiara Bransi Is Chiara Bransi is a German-born lifestyle and fashion influencer, blogger, model, and entrepreneur. She rose to prominence by sharing fashion, travel, and… New stories are added to this page as we find them, so check back if you want to keep up with what is happening around serena williams, or subscribe to the RSS feed to get them as soon as they are published. Browse the collection below, or head back to the homepage to see everything Chiara Bransi is covering right now.
Serena Williams's Custom Nike Jacket Pays Tribute to Her Incredible Career in Doubles Match With Sister Venus Williams
Celebrating a legacy of sisterhood and dominance, Serena Williams debuted a custom Nike jacket honoring her extraordinary doubles career alongside Venus. The striking piece marks a powerful moment from their iconic partnership, mirroring the matching tennis outfits and sneakers they wore on the court. This design is a testament to their enduring impact on the sport, embodying effortless style and quiet confidence. For further exploration of distinctive materials and design, see our recent piece, "Why choose Alpaca?".
Ayan Broomfield Saw Something Missing From Tennis—and Did Something About It
Ayan Broomfield, a seasoned fashion industry veteran, observed a striking absence at a recent tennis tournament: Black women. This realization sparked a pivotal moment, leading her to launch a brand addressing a significant void in the sport's landscape. Broomfield’s initiative seeks to reshape the narrative surrounding tennis, celebrating inclusivity and style. For those interested in the broader fashion evolution within tennis, explore our piece on "Courting Is The Tennis Brand Fashion Girls Are Watching" for a deeper dive into this emerging trend.
‘Power Play’ Serves Up a Night of Tennis, Diamonds, and Big Plans
The energy of ambition met the thrill of the game at our inaugural Power Play dinner series, coinciding with the U.S. Open. We gathered to honor the women shaping the landscape of both tennis and industry—a celebration of vision and drive. The evening was a tapestry of elegant moments, sparkling diamonds, and conversations brimming with big plans.
What's Going On at the US Open? Here's Your Daily Scoop
The US Open is underway, and the energy is palpable—both on and off the court. Each day brings fresh matches, surprising upsets, and, of course, a captivating display of style. Our daily "Scoop" download delivers the essential updates, from key player performances to the evolving narrative of the tournament. Beyond the game, the celebrity sightings continue to elevate the atmosphere.
From Kaia Gerber to Brandy, the Best Celebrity Looks at the 2026 US Open Are Winning the Tournament
The 2026 US Open delivered a stunning showcase of celebrity style, proving that the fashion stakes are just as high as the tennis matches. From Kaia Gerber's understated elegance to Brandy's confident flair, the courtside looks are undeniably winning. These moments exemplify a quiet confidence, a modern femininity that resonates far beyond the stadium.
Then and Now: Making an Entrance in Tennis
Step onto the court and into a moment of iconic style. Tennis has always been a sport of grace and power, and that extends to the unforgettable entrances players have made over the years. In our latest piece, "Then and Now: Making an Entrance in Tennis," we delve into the history of walkout looks with Sunita Kumar Nair, author of *Ace: The Times & Style of Tennis*. Discover how these moments transcend the game itself, echoing broader shifts in fashion and cultural expression.
Tracing Roger Federer's Fashion Legacy
This week marks Roger Federer’s induction into the International Tennis Hall of Fame, a moment worthy of reflection beyond his unparalleled athletic achievements. His impact extends into the realm of style, establishing a fashion legacy as enduring as his reign on the court. We explore Federer's evolution as a sartorial icon, tracing the key moments and collaborations that defined his on-court presence and cemented his status as a modern style icon.
Everything to Know About the 2026 US Open
The 2026 US Open is poised to be a landmark event, blending athletic prowess with elevated style. Marking a significant moment for New York City and the sport itself, expect captivating matches and a palpable energy. Beyond the competition, the tournament promises exciting fashion collaborations and a renewed focus on the intersection of sport and design. Delve deeper into the stylish world of tennis with our accompanying article, "It's Finally Time for the 2026 US Open," for a richer understanding of what’s to come.
Serena Williams Serves a Style Grand Slam in Statement Nike Sneakers and 2026's Biggest Color Trend
Serena Williams continues to redefine athletic style, seamlessly blending power and grace with her signature flair. Recently, she served a style grand slam in statement Nike sneakers, demonstrating her enduring influence beyond the court. More than a fleeting moment, this showcases a personal aesthetic—a signature, not a trend. The pairing also subtly previews 2026's predicted biggest color trend, signaling a shift toward understated luxury. As noted in our recent piece, "Suede Sneakers, You're Done," even the most unexpected revivals can find their footing.
Jessica Pegula Talks Collagen, Being a Bills Fan, and the Return of Serena Williams
Every athlete cultivates rituals and embraces good luck charms—and tennis star Jessica Pegula is no exception. In a recent interview, Pegula shares insights into her wellness routine, revealing a surprising focus on collagen supplementation and her unwavering dedication as a Buffalo Bills fan. The conversation also delightfully touches upon the much-anticipated return of Serena Williams to the sport. For those captivated by the world of high-fashion and sporting events, you might enjoy our piece on "Blake Lively Casually Brought This $11,000 Bag to Yankee Stadium."
An Expert Guide to Tenniscore Beauty, From Milky Highlighters to Headbands
In 2023, "Challengers" ignited an obsession with tennis, and the aesthetic—dubbed "tenniscore"—is sweeping beauty trends. This expert guide explores the key elements of tenniscore beauty, from the subtle glow of milky highlighters to the timeless elegance of headbands. We’ll delve into how to achieve this effortlessly chic look, embracing a refined sensibility that prioritizes understated grace. Inspired by the runways and the court, discover how to channel this trend with confidence and intentionality—much like Dua Lipa’s iconic airport style, as seen in our recent piece.
Elite Tennis Is Officially For the Aunties
The energy at the US Open has shifted, and it's undeniably electric. "Auntie" – once a familial term – now embodies a vibrant cultural force: a Black woman radiating wisdom, presence, and joyful confidence. Elite tennis is officially embracing this powerful archetype, bringing a new level of style and spirit to the courts. Discover how this cultural phenomenon is reshaping the game and influencing broader trends; for a deeper dive into the season’s aesthetic, explore "Tenniscore Is Trending Again."
Serena Williams Wants to Give OG Fans a VIP Tennis Experience
Serena Williams is tapping into a cherished sentiment: nostalgia. Recognizing the enduring loyalty of her original fanbase, she’s crafting a unique VIP tennis experience designed to honor those early connections. This initiative offers a curated glimpse into the world of professional tennis, infused with the personal touch that has defined Williams’ career. It’s a thoughtful gesture, reflecting a desire to share a deeper level of engagement.
Tenniscore Isn’t Over—It’s Just Entering Its Chicest Era
Tenniscore isn’t fading; it’s evolving. The sporty aesthetic that dominated warmer months is entering its most refined era, poised to elevate fall wardrobes. Expect to see a considered blend of classic elements—pleated skirts, polo collars—with modern updates like technical fabrics and striking color palettes. This isn't about recreating a court look, but embodying a feeling of effortless athleticism and understated cool. As Kaia Gerber demonstrates, embracing closed-toe shoes is already a powerful statement.