•1 min read•from SustainableFashion
Building the future of fashion
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Hello everyone, I am excited to share the launch of my 30-day crowdfunding challenge aimed at raising £50,000 for NicheByNature, a circular fashion platform I have developed. My journey in the fashion industry revealed the staggering waste of over 92 million tonnes annually, with less than 1% being recycled. This experience sparked my research into a circular ecosystem where recycled materials are truly valued. NicheByNature connects suppliers, designers, and conscious consumers, fostering a sustainable marketplace.
Hi everyone,
I’ve just launched a 30-day crowdfunding challenge to raise £50,000 for a circular fashion platform I’ve been building — NicheByNature.
After working in the fashion industry, I was genuinely shocked by the scale of waste — over 92 million tonnes annually, with less than 1% recycled into new garments.
I started speaking to key players across the fashion supply chain, which led me to research this space further for my dissertation — where I identified a clear gap in the market.
This research led me to build a circular ecosystem called NicheByNature — a luxury fashion marketplace built on the principles of the circular economy, connecting recycled textile suppliers, designers, textile sorters, and conscious consumers to create a system where materials are actually reused, not wasted.
This campaign isn’t just about funding, it’s about validating whether this ecosystem is truly needed.
If this resonates with you, I’d really value your support — whether that’s backing the project or simply sharing it within your network.
🔗 Link: https://www.kickstarter.com/projects/nichebynature/niche-by-nature-the-future-of-circular-fashion
Thank you so much for being part of this journey.
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