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Jessica Pegula Talks Collagen, Being a Bills Fan, and the Return of Serena Williams

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Every athlete cultivates rituals and embraces good luck charms—and tennis star Jessica Pegula is no exception. In a recent interview, Pegula shares insights into her wellness routine, revealing a surprising focus on collagen supplementation and her unwavering dedication as a Buffalo Bills fan. The conversation also delightfully touches upon the much-anticipated return of Serena Williams to the sport. For those captivated by the world of high-fashion and sporting events, you might enjoy our piece on "Blake Lively Casually Brought This $11,000 Bag to Yankee Stadium."
Jessica Pegula Talks Collagen, Being a Bills Fan, and the Return of Serena Williams

The subtle power of ritual is something we’ve explored before, particularly when it intersects with aspirational figures – see, for instance, Blake Lively Casually Brought This $11,000 Bag to Yankee Stadium (Hint: It’s Not a Birkin). Jessica Pegula’s recent interview, detailing her pre-match routines and even her unwavering allegiance to the Buffalo Bills, offers a fascinating window into the grounded reality behind elite athleticism. It’s easy to get caught up in the grandeur of professional sports—the endorsements, the sponsorships, the dazzling displays of skill—but these glimpses into the personal habits and loyalties of athletes humanize them and make their achievements feel more relatable, even aspirational, to a wider audience. Pegula’s openness about collagen supplements, her dedication to a specific lucky charm (or lack thereof), and her genuine enthusiasm for her hometown team speak to a level of authenticity increasingly valued in the public eye. The US Open itself has showcased the quiet confidence of individuals choosing to embrace their own company, as highlighted in The "Solo Daters" of the US Open, further emphasizing this trend towards personal agency and understated strength.

Pegula’s story resonates precisely because it avoids the performative aspects of celebrity culture. It’s not about loudly proclaiming her success or flaunting her privileged background; it’s about revealing the small, consistent actions that underpin it. This quiet confidence mirrors a broader cultural shift toward “calm luxury,” a sensibility we’ve observed in fashion and lifestyle trends—a move away from ostentatious displays of wealth and towards understated elegance and intentional choices. Her devotion to the Bills, a team often facing adversity, is particularly telling. It demonstrates a loyalty and resilience that transcends the world of professional tennis, positioning her not just as an athlete, but as a person with deeply held values and a connection to her roots. This authenticity is a powerful draw, particularly for audiences seeking genuine connection in an increasingly curated digital landscape. The celebration of her personal style choices, even those seemingly mundane, is a natural extension of this appeal, as evidenced by the recent celebration of fashion at See All the Photos From Popsugar's Y2K-Inspired 20th Birthday Party, where individuality and self-expression take center stage.

The significance of these details extends beyond mere celebrity gossip. It’s a reflection of a larger societal desire for authenticity and relatability in public figures. In a world saturated with carefully constructed personas and relentless self-promotion, Pegula’s willingness to share her everyday rituals and personal passions offers a refreshing counterpoint. It suggests that success isn’t solely about skill and talent; it's also about the small, consistent habits and unwavering commitments that shape a person’s character. This resonates particularly strongly with women, who are often held to impossibly high standards of achievement and perfection. Pegula's normalcy—her love for a football team, her reliance on basic supplements—provides a sense of permission to embrace imperfection and prioritize personal well-being alongside professional ambition. It's a subtle but powerful message.

Looking ahead, it will be interesting to observe how athletes continue to navigate the balance between maintaining a public image and preserving a sense of personal authenticity. Will the increasing pressure to monetize their platforms lead to more curated and performative online personas, or will the demand for genuine connection inspire athletes to continue sharing more intimate aspects of their lives? Pegula’s example suggests that there’s a significant audience eager for a more human and relatable portrayal of athletic success—one that prioritizes inner strength, personal values, and the quiet rituals that make the extraordinary possible. Perhaps the most enduring legacy of athletes like Pegula won't be their trophies, but their ability to inspire others to embrace their own unique paths, quirks, and unwavering loyalties.

INDIAN WELLS, CALIFORNIA - MARCH 03: Jessica Pegula of the United States during Media Day ahead of the BNP Paribas Open at Indian Wells Tennis Garden on March 03, 2026 in Indian Wells, California (Photo by Robert Prange/Getty Images) Every athlete has their rituals and good luck charms. For tennis sensation Jessica Pegula, New York City is its own sort of talisman. Having been raised in Buffalo, Pegula considers the Arthur Ashe courts home. "New York is crazy about their sports teams, crazy about anything," Pegula tells Popsugar in a recent interview discussing her partnership with Vital Proteins. It's a whole other experience to be embraced by the city, however. "Being from New York state, being an American, and now being you know one of the top Americans over the last couple years, we have so much fan support," Pegula says. "Not everyone gets to experience that. I think that has just always driven me to do really well there." Not to mention, her parents own the Buffalo Bills, and when it comes to sports fans, they're arguably football's fiercest. "Buffalo is not known for being a tennis town. But you get so many sports fans there that come, and they're like, 'Well, you're from Buffalo and we're Bills fans, so we had to come to the US Open and watch you.'" In other words, there's almost always someone in the stands rooting for her. When asked how she's been preparing for the tournament beginning on Aug. 23, Pegula says recovery has been crucial in this stage of her career. For that, she relies heavily on collagen, specifically Vital Proteins. The 18-time WTA title holder swears by it when it comes to joint mobility. When you're "running and pounding on a surface" for up to 11 months out of the year, being able to bounce back with minimal pain is crucial, Pegula says. "With our tennis schedule, it's such a long year . . . we play so many weeks and you want to make sure that you feel your best every single week," she says. Pegula is heading to the US Open at the end of the month, hoping to clench the championship after coming extremely close in 2024 before Aryna Sabalenka took the title. Though this year, Pegula may find herself up against an unexpected competitor, as the buzz around Serena Williams's return to tennis is inescapable. "It's just crazy that she's back," Pegula says. "I think it'll be interesting to see her back on the hard courts . . . I know she got a little injured during Wimbledon, so we'll kind of see physically [how she's recovered]. I think for her, it's all physically if she can manage things." Regardless, Williams will have an impact on the tournament. Pegula says, "She just brings a different aura and a different set of eyes on her when she's around at these events and playing again — and I think it's great for tennis as well." 49481938 Alexis Jones is the section lead of the health and fitness verticals at Popsugar, overseeing coverage across the website, social media, and newsletters. In her seven-plus years of editorial experience, Alexis has developed passions for and expertise in mental health, women's health and fitness, racial and ethnic disparities in healthcare, and chronic conditions. Prior to joining PS, she was the senior editor at Health magazine. Her other bylines can be found at Women's Health, Prevention, Marie Claire, and more.

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