Gen Z
Gen Z on Chiara Bransi: a running collection of 45 stories we have gathered and hand-picked because they are worth your time. Every post here touches on gen z in some way — the news, the analysis, the deep dives, and the occasional surprise find. Who Chiara Bransi Is Chiara Bransi is a German-born lifestyle and fashion influencer, blogger, model, and entrepreneur. She rose to prominence by sharing fashion, travel, and… New stories are added to this page as we find them, so check back if you want to keep up with what is happening around gen z, or subscribe to the RSS feed to get them as soon as they are published. Browse the collection below, or head back to the homepage to see everything Chiara Bransi is covering right now.
Elite Tennis Is Officially For the Aunties
The energy at the US Open has shifted, and it's undeniably electric. "Auntie" – once a familial term – now embodies a vibrant cultural force: a Black woman radiating wisdom, presence, and joyful confidence. Elite tennis is officially embracing this powerful archetype, bringing a new level of style and spirit to the courts. Discover how this cultural phenomenon is reshaping the game and influencing broader trends; for a deeper dive into the season’s aesthetic, explore "Tenniscore Is Trending Again."
From the King Kylie Era to the 2026 Oscars, These Are Kylie Jenner's Best Beauty Looks of All Time
From the explosive rise of the King Kylie era to the shimmering glamour of potential 2026 Oscars appearances, Kylie Jenner’s beauty evolution is undeniable. We're revisiting her most iconic looks, charting a course through bold experimentation and effortless chic. Prepare for a visual journey celebrating a true beauty innovator. BRB, we're streaming "Fourth Strike." For more trend insights, explore our piece on Cardi B’s $40 cardigans and summer’s hottest color combinations.
Tate McRae Just Cosigned the Internet's Favorite Non-Basic Way to Wear a French Manicure
Tate McRae has officially elevated the internet's favorite French manicure trend. Forget the standard two-coat application; McRae’s take embraces a subtly diffused, almost watercolor effect—a decidedly *non*-basic approach to a classic. The singer’s understated elegance aligns perfectly with a mood of calm luxury, mirroring the intentionality we champion. Get the look with the exact shades McRae trusts: OPI's "Funny Bunny" and "Alpine Snow," both priced at just $13.
How do I start a budget-friendly clothing business for Gen Z students?
Starting a budget-friendly clothing business catering to Gen Z students requires a keen understanding of their values and spending habits. This guide will explore essential steps, from identifying a niche and sourcing affordable materials to leveraging social media for marketing. We'll emphasize building a brand identity rooted in authenticity and community, vital for resonating with this demographic. For a deeper dive into conscious consumption, consider exploring "The seven forms of sustainable fashion - which ones shape your wardrobe?
How 2000s Pop Culture Shaped My Vision of Friendship
The early 2000s weren't just about low-rise jeans and frosted lip gloss; they shaped our understanding of friendship in profound ways. This story, part of our Aughts Effect package celebrating 20 years of PopSugar, explores how iconic movies, music, and television defined connection and loyalty for a generation. From heartfelt bonds to playful rivalries, we're revisiting the pop culture moments that cemented our vision of what it means to have a best friend.
This Affordable, French-Inspired Style Tweak Makes Any Outfit Instantly Chicer
Elevated style doesn't require a fortune. The most discerning tastes understand this, and “It girls” are proving it with a subtle, yet transformative, trick: embracing French-inspired tailoring. This simple tweak – focusing on precise lines and considered proportions – instantly elevates any ensemble. It’s about quiet confidence, not overt displays. Discover how this accessible approach to chic can redefine your wardrobe, offering a timeless elegance that feels both effortless and intentional.
Iris Law Just Traded Ballet Flats for Fashion's Most Polarizing Sneaker
The fashion landscape is shifting, and Iris Law is leading the charge. Known for her refined aesthetic, the model has unexpectedly swapped ballet flats for a decidedly bolder choice: the Adidas Samba sneaker. This move signals a potential revival of the polarizing trend, challenging the dominance of delicate footwear. Law’s embrace of the Samba aligns with a broader movement towards unexpected pairings and confident self-expression—a sentiment echoed in Kendall Jenner’s recent embrace of The Row’s wedge-soled flats.
The Chicest Shoe Color Trend to Wear With White Jeans Isn't Black or White—It's This Neutral
As the weather begins to cool and pre-fall styling emerges, a subtle shift in footwear is underway. Forget predictable pairings—the chicest shoe color to wear with white jeans isn't black or white; it's a carefully considered neutral. This understated hue effortlessly elevates the classic combination, offering a sophisticated and quietly confident look. Embrace the ease of this trend for a polished, modern feel. For those seeking a complete autumnal refresh, our exploration of the H&M x Wardrobe.NYC collection offers a masterclass in modern minimalism.
The Best Dressed Gen Z Stars At 'Variety' Power Of Young Hollywood 2026
The next generation of Hollywood style icons arrived at the 'Variety' Power of Young Hollywood 2026 event, showcasing a quiet confidence and refined aesthetic. Celebrities like Madison Beer, Tate McRae, and Inde Navarette captivated with their distinctive looks, proving that understated elegance remains a powerful statement. This year’s red carpet offered a masterclass in modern femininity, demonstrating how intentional styling can elevate any ensemble.
ICYMI, This "Controversial" Jewellery Trend Is Back—Heres How To Wear It in 2026
A whisper from the archives: the pod-shaped jewelry trend, previously met with a certain…hesitation, is re-emerging for 2026. Yes, you read that correctly. This undeniably distinctive silhouette is poised for a sophisticated return. While initially polarizing, its resurgence speaks to a broader shift toward embracing unique forms and unexpected details. Discover how to integrate this captivating, yet potentially challenging, piece into your personal style with an effortless elegance. For more on embracing unexpected trends, explore our piece on the enduring appeal of French-girl shoes.
Move Over Broderie Blouses—Jeans and Sandals Look Much Chicer With This Trending Alternative
The classic combination of jeans and a nice top is eternally appealing, but this season, a trending alternative is elevating the look to new heights of chic. Move over, broderie blouses—a refined, textured knit is the unexpected pairing you need. Effortless and undeniably sophisticated, this subtle shift offers a quiet luxury that feels both modern and timeless.
What It's Really Like to Be an Intimacy Coordinator on a Campy Erotic Thriller
Delving into the fascinating world of on-set intimacy, this piece explores the nuanced role of an intimacy coordinator on Gregg Araki's *I Want Your Sex*. Yehuda Duenyas, a leading figure in this burgeoning field, shares his collaborative experience with Olivia Wilde and Cooper Hoffman, illuminating the crucial work involved in navigating sensitive scenes with both artistry and care. It's a process that demands a unique blend of sensitivity and directorial vision.
Not Skinny, Not Bootcut—the 3 Jeans Good Dressers Are Wearing With Ballet Flats Now Until 2027
The ballet flat's resurgence demands a considered approach to denim. Forget fleeting trends – this season, and for years to come, the discerning dresser is embracing three timeless jean silhouettes. Not skinny, not bootcut: we’re talking wide-leg, straight-leg, and a subtly flared cut. These shapes offer an effortless elegance, perfectly complementing the ballet flat’s understated sophistication. Discover the forever classics that will define your wardrobe until 2027, and explore more style inspiration with our recent piece on cool-girl biking outfits.
No, Not Aquamarine—This "Dated" Colour Trend Makes Shorts and Skirts Look Cooler in 2026
Prepare to recalibrate your color expectations. Forget the fleeting allure of aquamarine—a surprising hue is poised to redefine summer style in 2026. We never anticipated it, but this "dated" color trend is experiencing a sophisticated resurgence, instantly elevating shorts and skirts with an unexpected coolness. It’s a quiet shift, a move toward understated elegance. As our editors explored in "The Gen Z vs. Millennial Debate: Our Editors Go Head to Head on This Year's Biggest Trends," fashion’s cyclical nature always delivers delightful surprises.
The Gen Z vs. Millennial Debate: Our Editors Go Head to Head on This Year's Biggest Trends
Fashion's ever-shifting landscape sparks endless debate, and the generational divide is often at its core. This year, our editors are diving headfirst into the Gen Z versus Millennial discussion, examining the trends shaping wardrobes and influencing style. Is quiet luxury a passing fad or a lasting aesthetic? Are maximalist expressions here to stay? We'll unpack the nuances, offering perspectives that acknowledge fashion's inherent subjectivity.
I Thought Trainers Were "Boring"—These 5 Celebrity Outfits Proved Me Very Wrong
I used to dismiss trainer outfits as purely functional, envisioning a certain…lack of flair. However, recent celebrity looks have completely redefined my perspective. These aren't just athletic staples; they’re a statement. From elevated color combinations to artful layering, these five ensembles prove that trainers can be unexpectedly chic. Prepare to rethink everything you thought you knew – luxury isn't always about silk and sequins.
Why “Nonna-Maxxing” Has Become Summer’s Most Unexpected Fashion Trend
This summer, a surprising style phenomenon is captivating Gen Z: “nonna-maxxing.” It’s a deliberate embrace of classic, comfortable, and subtly luxurious aesthetics reminiscent of Italian grandmothers—think linen separates, understated jewelry, and a general air of serene confidence. TZR explores this unexpected trend, noting its appeal to a generation seeking respite from fleeting fads. It's a move towards enduring style and quiet elegance, echoing a broader shift toward calm luxury.
Gen Z Providers Are Rewriting the Rules of Medicine
The healthcare landscape is evolving, and Gen Z providers like Tiffany Nguyen are leading the charge. They’re redefining the patient experience, blending clinical expertise with a modern, approachable style. Forget sterile waiting rooms and impersonal interactions; these providers prioritize connection and authenticity, fostering trust through genuine engagement. Nguyen’s approach exemplifies a shift towards a more relational model of care, proving that empathy and a cool demeanor can be powerful tools in medicine.
It Girls Are Having a JFK Jr Summer—This Styling Hack Will Instantly Update Your Look in 2026
The whispers started on the Hamptons lawns, then echoed across European shores: a renewed fascination with the timeless elegance of JFK Jr. and Carolyn Bessette-Kennedy. This summer, the “It” crowd is embracing a nostalgic, yet undeniably modern, aesthetic. To instantly channel that effortless cool in 2026, adopt this simple styling hack—a subtle nod to a bygone era. For more travel inspiration, see "Spotted at the Airport: The 5 Coolest Luggage Trends of 2026" for insights from the best-dressed frequent flyers.
Yes, This "Dated" Going-Out Top Is Officially Back
The fashion cycle has turned once more, and a beloved silhouette is re-emerging: the going-out top from the late 2000s. Once a staple in the closets of "it" girls, this piece—characterized by its playful details and often daring designs—is experiencing a sophisticated revival. It’s a testament to the cyclical nature of style, proving that trends truly do return. As seen on trendsetters embracing effortless chic, this top speaks to a confidence and freedom of expression.
Kylie Jenner Just Revived Two Polarizing Trends—And Somehow It Works
Kylie Jenner's recent styling choices have sparked a delightful surprise: the revival of two trends often met with skepticism—capris and jellies. Somehow, Jenner’s effortless execution renders them undeniably chic. This unexpected resurgence speaks to a broader shift towards playful, nostalgic aesthetics within contemporary fashion. It's a confident embrace of silhouettes once considered outdated, proving that even polarizing trends can be elevated with a touch of modern sensibility. For more on unexpected footwear trends, see our piece on the "Hybrid Mary Janes" embraced by Anne Hathaway.